markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation B to B Generation Leads 120

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

APRIL 18, 2005

Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Anyone can nominate. Want to see who won last year?

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

NOVEMBER 18, 2005

Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 3, 2006

« The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards | Main | Closed Loop Feedback: The Missing Lead Generation Huddle » Time with Best Selling Author Bryan Eisenberg My good friend, Bryan Eisenberg and I met up while he was on his book tour in Minnesota.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

Paul Gillin

JUNE 17, 2010

By early 2010, that number was over 5,000. Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Im listed in the "B-to-B marketing blogs" section. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If youre time crunched, you can vote for your favorite category.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

SEPTEMBER 17, 2010

These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. For example, the typical B2B prospect receives an average of 20.3 Reaching out has never been easier, but making meaningful connections has never been harder.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer B to B 40

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. In an ‘iPhone world’, you still can’t forget that sales is pressing the flesh and creating some kind of harmony with prospects and customers.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%).

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? 5 Steps to a White Paper that Pulls in the Perfect Prospect. Fail to incent the prospect to read on. Prospects shouldn't have to slog their way through your copy. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

MAY 25, 2010

Well, whatever you're doing in the B2B marketplace, please be sure the customer and prospect engagement experience is well thought out, lest it be you or a client who ends up with "crickets in your hair." 2010 Lead Generation Guide. And in B2B sales, that is certainly far better than just the chirping of crickets. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Demand gen programs should educate prospects & result in face time for sales. I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Online Marketing Institute

JANUARY 4, 2011

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). But, I think marketing professionals have a great opportunity if they align themselves with the customer and prospect through integrated programs. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. So your comments are spot on.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. The cows at a Buttermine Farms near Woodstock, Ont.,

Ning 40

Ning Paid Content Sales Management Facebook 40