Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. I call this CFO-driven marketing planning.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs. So whats the deal? So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. By early 2010, that number was over 5,000.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

The ROI Guy

SEPTEMBER 17, 2010

Dynamic content represents one solution to help break through the clutter, as it allows marketers to build messages piece by piece based on specific recipient characteristics. White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs. We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Twitter announces an API to help control, standardize and mainstream retweeting. Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. FTC Urged To Clamp Down On Data Collection Online.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

OCTOBER 28, 2010

I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". He shares an amazing amount of helpful content. B2B_MarketingPR Kim Cornwall Malseed is a good seed. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

MLT Creative

MAY 25, 2010

We find this not only helps us fill the pipeline by improving the end-user's brand and buying experience (which means more sales and happier clients), it also supports a healthy prospect relationship no matter what buying stage they may be in. 2010 Lead Generation Guide. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” 08, 2010 4) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. I follow each of them for different reasons, and all of them have helped me grow my mind and my business for the past two years. Then I had another idea. So what is the next big idea for B2B? Do you know?

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Ambal's Amusings

JANUARY 7, 2010

If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Eric Martin Nov 21 2010 Michael, Good list.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 16:49 – Exercise of memorization and helping people implement the right behaviors. Nobody was focusing on, especially in the B to B space, the, the marketing side.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JANUARY 4, 2011

com : I have been struggling with getting the other managers here to help me update our corporate blogs. I’m already brainstorming some ideas to help inspire (and reward) my company’s. Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post! You should even reward yourself when you do your.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Digital Marketer

APRIL 1, 2021

Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. If you need to track your digital activity ROI, here’s a tool to help you do that: What is Your Digital Activity ROI? You got to help that customer make a better decision and do that more quickly. We are living in uncertain times.

Planning 52

Planning Work Management Marketing Management Business 52

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. Understand the differences amongst different potential solutions and services.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Noise is removed and education streamlined, helping to reduce sales cycles and drive more sales.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40