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The Best B2B Marketing Ideas of 2010

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The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.&# 19, 2010.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).

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5 Ways You Should Be Using Marketing Automation

Modern Marketing

by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What is marketing automation software? “A

What Really Matters in B2B Selling

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One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. Steven Woods is the author of Digital Body Language: Deciphering Customer Intentions in an Online World (New Year Publishing, 2009) and chief technology officer for Eloqua, a marketing automation company.

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Since this particular mystery ranked somewhere between the fate of Amelia Earhardt and Nacza Lines in my personal priorities, I didn’t investigate further. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and

5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually.

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure.

2 Mistakes that Cause Content Syndication to Fail

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As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# October 17, 2010 One possible answer: The Enterprise.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems.

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process


We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.


Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement


The most successful approaches are those that combine proven, best-of-breed platforms, as opposed to force fitting a one-size-fits-all solution that applies predictive to both advertising and automation.

B2B Marketing Mix: Will Online, Social Tactics Lead?

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Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford


To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. Let’s dive in: How have you seen the marketing automation landscape evolve since you started working in Client Services? What’s one aspect of marketing automation that companies are missing out on?

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The Revenue Performance Management Bandwagon

Modern Marketing

What was beyond marketing automation ? How could marketing automation be a stepping stone to something bigger and more strategic. But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born. the whiteboard was filled with ideas, in every color, from every person in that room. by Brian Kardon | Tweet this.

Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua.

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Study: B-to-B Marketers Lagging With Social Media

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2010 Eddie and Ozzie Awards Call for Entries OPEN! Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

This is a common theme in sales and marketing automation, CRM implementation being another good example. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities


The significant product improvements we’ve made in 2016 reflect how we’re helping businesses reimagine automation through data science,” said Vik Singh, CEO and co-founder of Infer. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities


The significant product improvements we’ve made in 2016 reflect how we’re helping businesses reimagine automation through data science,” said Vik Singh, CEO and co-founder of Infer. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.