B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. One great example of a social roadmap is the Altimeter Group’s Social CRM: The New Rules of Relationship Management.
10 Questions: Do You Need Marketing Automation?
MAY 6, 2010
A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.
Can Old Database Marketers Learn Digital Tricks?
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble.
Why Companies Buy Marketing Automation Software
OCTOBER 26, 2010
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.
21 Tips & Other Impressions from the Marketo User Summit
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.