Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
Often, this was an automated process, using the Marketing AUtomation system's API. One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Another company was saving those replies straight into Salesforce.com. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing.