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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. The claim gained some plausibility from the fact that modern cloud data warehouse technologies, such as Snowflake, Google Big Query, and AWS Redshift, are in fact used by some conventional CDP vendors.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. The API is “milli-second” fast.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. In 2010, I had an epiphany. 1,918 on Indeed. 577 on Glassdoor.

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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

Total revenues will easily exceed $200 million for 2010. There’s also a new API that lets external objects to display data from QlikView charts. The company has also made it easier to merge QlikView with other systems like Google Maps and SharePoint. But more big enterprises are signing on as well. Features are stable.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

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How to Use Domain Authority for SEO - Whiteboard Friday

Moz

A Domain Authority is a metric, from 1 to 100, which predicts how well a domain will rank in Google. Does Google use Domain Authority in its algorithm? No, Google does not use Domain Authority in its algorithm. So if it's not a ranking factor, if Google doesn't use it, what does Domain Authority actually do?

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