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Drip Campaigns: Tips From Marketing Automation Monday


Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Last week’s post looked at newer marketing automation systems that focused on small businesses.

Trending Sources

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. They can also load data to the system API.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Driver said the purpose was less to raise money than to gain the credibility that comes from being a public company. The company has continued its rapid growth, exceeding 15,000 clients and showing 40% higher revenue vs. the prior year in its most recent quarter. Total revenues will easily exceed $200 million for 2010.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

But the company reached out to me recently and provided a clearer explanation. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection.

Build 30

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

40% of Marketers plan to increase their budgets in 2010. announces Chatter, social computing for enterprise companies. A Robert Half Technology study announces 54% of companies blog social media sites. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Study shares that 8% of US companies have fired an employee because of social media misuse.