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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Trending Sources

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. They can also load data to the system API.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. The company plans to extend its offerings later this year to include real-time treatment recommendations.

API 44

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

But the company reached out to me recently and provided a clearer explanation. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. A Robert Half Technology study announces 54% of companies blog social media sites. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Study shares that 8% of US companies have fired an employee because of social media misuse.