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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

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Trending Sources

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 3 items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Research and Stats.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Sally Falkow reports research on new influences in the B2B buying process (e.g., making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. That means involving more than just the sales force in the process.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. You can even track your registration page in Google Analytics. Organizers can share their pre-event processes and event updates which will help generate interest.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010.

5 Steps to B2B Marketing Success

Everything Technology Marketing

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

The next leap forward in the productivity of knowledge workers will come from interactive technologies combined with complementary investments in process innovations and training. This trend has the potential to drive a radical transformation in research, innovation, and marketing.

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New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Case Study: Using a Scenario to Select Business Intelligence Software

Customer Experience Matrix

I recently went through that process for a client and thought I’d share the results. They also wanted to do some light ad hoc analysis within the tool, but just on small, summary data sets since the serious analytics are done by other users earlier in the process.

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. I did some online research to find a solution that wouldn’t require my client to spend a lot of money on additional tracking software and/or training his internal sales and marketing team.

B2B 3

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 92% of recruiters use social media to find new candidates, up from 82% in 2010.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

companies have integrated social media with their customer service, sales, or product development processes. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.”

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. Some thought must be given to keyword research and writing content using those keywords and phrases. Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. At the very minimum, the free Google Analytics code should be installed on your web pages.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

We can only provide prices after a formal RFQ process 5. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Copyright © 2010 Tiecas, Inc.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Mistake #1: Lack of strategy and incomplete keyword research. Most people know about the free Google’s Keyword Tool and use it to do their keyword research. Very little time is put into doing research on how their prospects and customers actually do their search.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

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4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

What Intel Can Teach B2B Marketing About Strategy

Tony Zambito

  The article, Ethnographic Research: A Key to Strategy , was written by Ken Anderson, a well respected anthropologist at Intel Research.   Similarly, I have made assertions that the buyer persona development process is about informing strategy.

B2B 2

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

May 2010. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Customer Analytics. 37 Reasons to Blog - Junta 42 , May 10, 2010 Today is my birthday.

The 10 Rules for Creating a Buyer Persona: Rule 6

Tony Zambito

  In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision.  Image by kevinzhengli via Flickr. The quest for information can be addicting. 

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.

B2B 2

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

According to SirrusDecisions research, the B2B buyer receives 20.3 Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Analyze Customer Touch Points: This is an easy but time-consuming process. It was all about quality and volume content in 2010, and now it’s even more so in 2011.

B2B 2

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Analyze Customer Touch Points: This is an easy but time-consuming process. It was all about quality and volume content in 2010, and now it’s even more so in 2011.

B2B 2

Eloqua10 Offers a Much-Improved Interface and Revenue Reporting

Customer Experience Matrix

The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company’s original focus was on web analytics. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. This has made the marketing funnel longer, and the actual sales process shorter.