Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. PR pros, read this!) ^NS

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. Many view AI and data analytics to be the next transformative business evolution.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Internet Marketing 104

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The term was first used by startup marketing consultant Sean Ellis in 2010. What is the Growth Hacker Wake-up Call?

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Moz

JANUARY 14, 2020

Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Google Analytics is astonishingly rigorous at suppressing social media success stats. They can track cross-device conversions in Google Ads — why not in Analytics? Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Convince & Convert

FEBRUARY 24, 2010

link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

SpotMe Blog

MAY 11, 2023

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics. This MedComms agency views healthcare marketing as a vital component of healthcare.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Viral Heat data includes location, wherever available. That’s achievable for most small businesses. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The statistics truly were surprising—and the equally surprising subheads made it fun to [.] Im Jay Baer.

Social Media 159

Social Media Media Stats Statistics 159

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation BtoB B2B Marketing Lead Scoring 120

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. While Frank’s was a great client, the event planning experience was not for me and I left to explore healthcare and corporate PR at MS&L in New York City. Be patient.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. At first, you knew everyone at the party. And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Facebook fan pages are email newsletters 2.0 Im Jay Baer.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. #YYC Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. Becky Denniston. Gail Nelson.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

JANUARY 26, 2012

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. There are three reasons that I’ve been on the sidelines: I’m a new Hoosier, having moved to the state in August 2010. I live in Bloomington, not Indianapolis. Of course it does.

Outreach 121

Outreach Social Media Paid Search Agency Wiki 121

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. It is very economical for a smaller PR agency or large (from $9.99 In Control: users can certainly set up their own searches and adjust them as required.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 19, 2016

The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. themselves, at 65%. Simply Measured ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. . Airbnb is a prime example of this.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

NOVEMBER 10, 2010

Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. The main focus was the printed product brochure. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL. Author: Dianna Huff The president of DH Communications , Inc.,

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Web Presence Optimization: The Present.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363