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Best Email Marketing Tips, Tactics and Metrics of 2010


How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today.

The 39 Social Media Tools I’ll Use Today

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Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics.

Trending Sources

How to Calculate Social Marketing ROI

Paul Gillin

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. All year, marketers have been telling me that they are having a harder and harder time getting noticed in traditional channels like white papers, email newsletters, and events. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event.

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods.

Finding The Right Calls-To-Action For Your B2B Website

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MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

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MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Exclusive videos & newsletters.


4 Steps to B2B SEO Accountability

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Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.


B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. This may include basic pricing information. Your prospects will find pricing information even without your help.

4 Ways to Segment Your Best Leads


Perhaps you have a weekly email newsletter, an ebook on "5 tips to understanding (your industry challenge)", and a free product trial call to action. Or do they visit once, request more information, and go on their way?

Content SEO

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Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

19 New Featured Sources on the B2B Marketing Zone


SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. Image by LollyKnit via Flickr. I wish I could say that social media leads to sales.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Social Media Marketing Tips from the Experts: Rick Burnes


Well-designed landing pages + email newsletters/marketing + calls to action = conversion. Content that is not frequently shared includes product information, free trials and software documentation.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. July 2010.

5 Ways to Use Social Media in Marketing Automation


No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.

Checklist: How to Start a Business Blog


Keep content topical, informative, and non promotional. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Lists – People like to read posts with a nice, simple presentation of information.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like and

Best Random but Interesting Posts, Articles and Resources of 2009


Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video?

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. What social media information source is used by 91% of b2b buyers?

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? This trend towards lower-cost content marketing is likely to continue well into 2010. Provide multiple ways to access relevant information with minimal clicks.

B2B 2

90 Tips to Make Your Blog Rock

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Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

1 marketing initiative for 2010. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. B2C websites may be able to focus content solely on product information. Collect customer profile information over time, including their interests and behaviors.

83 Exceptional Social Media and Marketing Statistics for 2014


“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).”

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. Make your posts informative and relevant, link to great content and don’t try to sell. LinkedIn provides analytics for your Updates, Followers and Visitors.

How to Conduct Market Research on a Tight Budget


Finally, remember the infamous Gap Logo redesign of 2010? Include a link in customer communications: Whether it''s a newsletter or an invoice, you can include a call-to-action to provide feedback through a short interview. You can learn a lot from product failures.

Why Host a Blog on Your Corporate Website?

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Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Informative how-to blog posts? For more information, visit Vizions SEO Blog.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

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A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Newsletter problems?

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Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Demographic and Firmographic Information. Provide additional information.

Top Social Media Measurement and Tracking Tools

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2010 Eddie and Ozzie Awards Call for Entries OPEN! While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

For B2C websites, the majority of content focuses purely on product information. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. Thanks again for the information and we appreciate it!

P2P 7

because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You have placed a good information on your blog.

Content Creation Made Easy

Industrial Marketing Today

Studies have shown that people retain information quicker and longer when you engage their visual senses. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Copyright © 2010 Tiecas, Inc.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

The above two web analytics are not mere statistics for your webmaster. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Provide information that match the visitor’s purpose for landing on your page and have a clear call to action Make sure there is a strong overlap between the customer’s expectations and your goals.

3 Ways to Leverage the Skyword Platform as a Freelance Content Creator

Content Standard

Since our beginnings in 2010, Skyword has studied the science and evolution of content marketing and storytelling, and how they impact the way people engage with brands in the digital age.