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Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Customer Experience Matrix

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

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Why Apps May Become More Important Than Your Website

Convince & Convert

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Remarkably, this is up some 575% from the twenty-four minutes spent on mobile devices per day just three years prior, in 2010. Digital Passes TV in Share of Time Spent.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. When Moat was founded in 2010, viewability was just starting to become a big issue. There’s a little mini-story behind it. Is it a static banner ad?

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

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B2B Mobile Marketing – Are we there yet?

MLT Creative

billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 Enterprise Mobile apps to surpass traditional apps by 2015 (IBM/2010). $5 60 million U.S. 15 billion in apps sales in 2011 (Gartner/2011).

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.