8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Here are 6 hot trends to consider when planning your analytics strategy: 1. It also has powerful analytics as well.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. While social media is the flashy show horse of online marketing, email remains the solid workhorse.
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
2010 in Review! original on social media monitoring posted September 24, 2010). Analytics Best Of Marketing Social Media Social Networks StrategyWe’re posting the best articles from the year to help you get 2011 off to the right start!
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Actionly also includes Twitter account management and analytics tools. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.
SAL is the Glue that Binds Sales and Marketing in Lead Generation
Industrial Marketing Today
DECEMBER 12, 2010
which Sales knows best and visitor engagement (site activities) for which Marketing has access to analytics and reports. A lead is a lead, right? Depends – are you in marketing or in sales?
Best of 2010 – Understanding Facebook Page Insights
DECEMBER 20, 2010
original on Facebook page insights posted February 26, 2010). Analytics Best Of Marketing Social Media Social NetworksThe Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start!
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard ROI from social media. March 5, 2010. March 12, 2010.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.
Understanding the Data: The Warriors and Basketball Analytics
FEBRUARY 22, 2016
As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27.
Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
FEBRUARY 4, 2014
As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. Technology Naughty Vs. Nice In 2010 2.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook.
Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Keywords. Adwords. Content strategy.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience.
How to Calculate Social Marketing ROI
JUNE 24, 2010
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. How to optimize page Titles and improve click through rates by Web SEO Analytics. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus
Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
Customer Experience Matrix
DECEMBER 22, 2010
The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors. Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market.
CMO Council: CMOs and CIOs Are Not Aligned
Customer Experience Matrix
OCTOBER 21, 2010
Both cited customer insight and analytics as top reasons to work together. CMOs and CIOs agreed that they spend the most on operational activities including email, Web analytics and CRM.
The Most Effective Time to Tweet
OCTOBER 11, 2010
Tags: Analytics B2B B2C Business Content News & Notes Social Media Social Networks Strategy digital strategy internet marketing internet marketing strategy Marketing online marketing promotions real-time web social media strategy tweet twitter promotions twitter strategy web 2.0
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait. Facebook SEO Ranking Factors, 2010 Study Results by aimClear.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
You can even track your registration page in Google Analytics. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?
How to Use YouTube's Analytics for B2B Marketing
NOVEMBER 23, 2010
While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
Armed with the data that your web analytics service provides, you are better able to identify what your customers are interested in and provide additional knowledge articles on those topics. Technology Naughty Vs. Nice In 2010 2.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. My only other rule for placement on the list is that the book had to have been published in 2010.
Gain insights into your visitors using Analytics
FEBRUARY 17, 2010
Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting.