Trending Sources

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Google Instant) and changes within AdWords itself.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. in the latter half of 2010.

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B2B Marketing Predictions For 2011

B2B Marketing Insider

2010 was the year social media moved from cutting edge to mainstream (right?). The quality vs. quantity of leads debate will rage on. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Online visibility, lead generation and brand-building are all important.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read).

What Is a Landing Page and Why Should You Care

Hubspot

A landing page is a website page that allows you to capture a visitor's information through a lead form. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. busgets in 2010.

3 Strategies to Run an Effective Google AdWords Campaign

Hubspot

If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search.

A Marketer's Guide to Tracking Online Campaigns

Hubspot

If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Proper lead nurturing has become critical, which is where marketing automation systems come in. While Manticore relies on its resellers to provide expertise with client-specific issues, the company is also creating a “success framework&# that will guide users through the basic steps in lead nurturing.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. First, think about your website. How much did you spend on it? Do you have a marketing plan for it?

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. First, think about your website. How much did you spend on it? Do you have a marketing plan for it?

Marketing & Sales: Integrating Social Media and Lead Generation

B2B Marketing Insider

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process.

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing.

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)? Hit the ground running in 2010.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile

Hubspot

So for marketers looking into trying out some PPC experiments, you might be interested to know that Google announced Friday it has released full functionality for its AdWords for mobile interface, initially launched a few weeks ago for the iPhone, Android and Palm Pre devices.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Doing so will increase your sales and reduce your Adwords expenses.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

from the marketing guy and “Their leads suck!&# But why is that this fight on lead quality continues? According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

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B2B Lead Nurturing in 2010

Modern B2B Marketing

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today. A small percentage of B2B leads are truly unqualified and should be discarded.

Is Social Media BS?

Webbiquity

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation.

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

It’s a major improvement over traditional lead generation. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

How Success is Misunderstood

The Effective Marketer

Number of leads generated? This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans.

The Ghost Blogging Debate Done Right

The Effective Marketer

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

How to Fail at Social Media

The Effective Marketer

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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