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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. Go ahead, works for anything. You’re only in advertising because you couldn’t hack it in medicine.’ contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&#

PR 100
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Twitter’s demise would cost marketers an important, useful channel

Martech

But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Google understood that and offered $10 billion for the company in 2010. So, if Twitter does implode, marketers will lose a significant, useful tool. TikTok $46.86

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Interview with Timothy Snow

Onalytica B2B

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING. Read more over on my blog here.

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How Much Should You Budget for SEO?

seo.co

The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months. Ultimately, you should approach a “cheap” SEO agency with caution.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

Want to know how it applies to your ABM-informed advertising campaigns? That’s why businesses partner with agencies, vendors, consultants, etc. B2B advertising is no different. Does anyone remember the story of the pin factory? First, let’s consider the evolution of digital media spend.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. We’re putting together a comprehensive list of the top MedComms agencies with recognized event expertise but have most likely missed some out by accident. Also known as healthcare communications agencies or MedComms agencies).