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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

40% of Marketers plan to increase their budgets in 2010. Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Facebook Pushes People to Go Public. technologies.

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3 possible scenarios for the future of martech in the Age of AI

chiefmartech

That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. The myths of martech are nothing if not resilient.) Heck, it was more like apples and orangutans. Who will those winning vendors be?

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. First, let’s see how A/B testing tools are incorporating AI technology. No definition = no ceiling on what’s fair game! Even 10 years in the future.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. Jump to the comprehensive review of each tool here. What Are Heatmaps?

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. I think the answer is: probably not.

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9 call analytics platforms for marketing teams to consider

Martech

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. CallSource.