WebMarketCentral

Top Marketing Budget Priorities for 2010

WebMarketCentral

Check out The Top 3 Priorities for 2010 Marketing Budgets at B2Bbloggers. ** technorati tags: B2B marketers organic search engine optimization SEO targeted website traffic eMarketer Forbes SEMPO B2Bbloggers del.icio.us

7 Reasons Every Business Needs to Twitter

WebMarketCentral

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.

Trending Sources

Six Ways to Produce Online Video on a Budget

WebMarketCentral

Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF).

PPC 1

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Finally, the speaker at a recent SEO seminar quoted one of the think tanks (sorry, couldn't find the original source for this) as stating that by 2010, half of all the content on the internet will be consumer-generated. Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Tools to Drive Loyalty from iMedia Connection.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010. Those are a few of the favorites we found in 2010.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations.

PR 52

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

Media 38

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase. B2B Marketing Online , September 20, 2010 But surely it must be?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it?

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H.

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?"

B2B 76

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

Stats 18

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time.

CMO 72

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew!

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

The New Marketing Accountability

B2B Marketing Insider

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

B2B 81

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Link 62

Marketing, Death and Taxes

B2B Marketing Insider

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. in the latter half of 2010.

Stats 77

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web.

How To Focus On Your Marketing Plan

B2B Marketing Insider

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Plan 79

The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011.

20 of the all-time best Twitter bios

grow - Practical Marketing Solutions

Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. I apologise in advance.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Best Website Design Guides and Tips of 2010

Webbiquity

5 Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.

The 20 craziest things you can do on Twitter

grow - Practical Marketing Solutions

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.