B2B marketing sector bounces back: 57% report rising budgets
The B2B Research Blog
SEPTEMBER 25, 2011
Gross income reported by the top 40 agencies in 2010 is, on average, up by 18%. To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading.