Industrial Marketing Today

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. (

Content Marketing for Engineers

Industrial Marketing Today

This trend is consistent and was reported in 2010, 2011 and in 2012. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will.

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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. A business blog is an important and integral component of inbound marketing.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.

Industrial Blog Sites Revisited

Industrial Marketing Today

39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers.

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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer. If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

In 2011, 33% of the respondents chose this option which is a five point jump over 2010. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

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Why More Engineers Ought to be in Sales and Marketing

Industrial Marketing Today

In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The disconnect is strong and distinct. As clichéd as this may sound, it seems Engineers are from Mars, Marketers are from Venus.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain. Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses.

More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

You can download the full report, “ B2B Content Marketing 2010: Manufacturing Report” from here. According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads

Industrial Marketing Today

Here are some stats and quotes from one of their press releases: Designers and engineers downloaded 48 million 3D CAD product models – or an average of 4 million per month – across the globe in 2010. For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in the industrial buying process.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

Engaging Content that Solves and Sells

Industrial Marketing Today

billion of sales in 2010. As all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner.

Marketing Automation vs. Inbound Marketing

Industrial Marketing Today

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. However, there really wasn’t a good way for him to track site activity after each email campaign went out.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Kerry OMalley September 28, 2010 at 4:01 pm Excellent post, Achinta.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

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Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

Any particular strategy or tactic gaining on something that you did in 2010? As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode.

Optimizing Your WordPress Business Blog

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Copyright © 2010 Tiecas, Inc.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Copyright © 2010 Tiecas, Inc.

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council. Copyright © 2010 Tiecas, Inc.