Biznology

How social media is changing what brands stand for

Biznology

trillion since 2010 (source: US SIF Foundation). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions.

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IF you haven’t THEN you should use IFTTT for social

Biznology

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?”

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Persistence is fertile

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I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. If you want to be heard above the din of the Internet , you need to speak clearly and with persistence.

France’s Google is different than ours

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Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago.

24 reasons SEO and social media are inextricably linked

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In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ).

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Why the airlines must improve their brand image

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billion in 2010. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports.

What the Crumbling State of the Media Means for Digital Marketing

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And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.”

The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask.

Best practices for social media shilling

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Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign.

How to write for social media

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He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

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What is Outside-In Marketing?

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When it was published in 2010, most SEOs were trying to game Google’s algorithm. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

B2B data decay and list rental – buyer beware!

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Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response.

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A 13-step crash course in digital marketing

Biznology

TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest.

The rise of “morality-via-branding” to add empathy and connect emotionally

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But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today.

16 case studies prove ROI of mobile marketing

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Only 21% state they have been successful in mobile – a decrease from 2010. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it.

Innovators Wanted: Marketing to Generation Live

Biznology

Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise.

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Remember to tend to your technology

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From 1993, when I entered the web, until maybe 2010, I was highly technical. Photo credit: chooyutshing. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution.

37 reasons that video content is king

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35% increase in mobile video views occurred from 2010 to 2011. Image via CrunchBase. Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

ISIS: a case study for smart brand building

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Both were killed by American and Iraqi forces in 2010, which was an embarrassment for ISIS’s parent al-Qaeda and its anxious leader, Osama bin Laden. Few recognize “ISIS” as a successful brand, but it is.

Information overload: beyond better filters

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Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times.

2011: The Year of the Online SMB

Biznology

Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. Image by Getty Images via @daylife. by Frank Reed. I don't usually do this because I am not a fortune teller and I haven't stayed in a Holiday Inn Express in at least the past five years.

The 5 Things You Need to Know about the New Google Search

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Bing made massive gains in 2010–to the point that a few pundits were actually predicting that the trend showed that Bing would eventually tie Google in market share. Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you.

Who's Boss Tweet? Twitter dominates election politics

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Number of Tweets (c) Gabriela Passos 2010. Legend for Twitter charts below (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. Central and South America (Costa Rica, Chile, Ecuador, Venezuela, Argentina, Brazil) (c) Gabriela Passos 2010.

A Skewed Web: Are you an outlier?

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Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

FIFA World Cup: Social Media Roundup

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So now that the 2010 FIFA World Cup, according to CNN (via Akamai ), has been declared the most popular Internet event ever, let's look at a snapshot of Akamai's Net Usage Index as of this writing: The Most-Tweeted World Cup Event. Image via Wikipedia. by Aaron Kim.

Building an ecosystem or modern alliances

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To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so annoying! (Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users.

Forget Global! Think Local and Act Local

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The reality, as we sit here in the second half of 2010, is that the real power of the Internet for the true local SMB is how it impacts them LOCALLY. Image via Wikipedia. by Frank Reed.

Terms of Engagement for Social Media Marketing

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Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change.

My CMO doesn't think search marketing is "sexy"

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Image by Julia Roy via Flickr. Marketing has a (dated) reputation for being all about flash without any substance.

Growing your business in a world without Google

Biznology

Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away?

10 Tips for Selling Search to the C-Suite

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Image by Seven Morris via Flickr. I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative ), on a subject that I am often asked about, "How do you get C-level execs to invest in search marketing?"

What Groupon Showed Us About Google

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Image by Getty Images via @daylife. by Frank Reed. This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased).

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Marketers must be professional speakers

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Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies.

Does Your Marketing Solve Your Customers' Problems?

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Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that.

When is social search coming? What? It's here?

Biznology

Image by bmevans80 via Flickr. Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web.

On Leaks and Privacy and Social Media

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Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks.

Location Marketing for the SMB

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Image by The Library of Congress via Flickr. Local Internet marketing is getting a fair amount of attention these days, and for good reason.

What if my competitor is fabricating bad reviews?

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Image via CrunchBase. I made my annual visit to the University of Virginia's Darden School of Business yesterday and presented my talk, " Web Marketing is Marketing " (if you are interested in the slides). But, as usual, my favorite part was the questions from the students.

Are you making irrational marketing decisions?

Biznology

Image via Wikipedia. Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this morning. Normally, I find train rides quite restful--I prefer the "quiet car," but there was none on this trip.

Are you counting on magical marketing?

Biznology

Image via Wikipedia. I'm old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. The computer is always right," they thought, so they went along with whatever you presented. (OK, OK, I am older than dirt.)