How social media is changing what brands stand for
MARCH 23, 2017
trillion since 2010 (source: US SIF Foundation). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?”
Persistence is fertile
FEBRUARY 25, 2014
I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. If you want to be heard above the din of the Internet , you need to speak clearly and with persistence.
France’s Google is different than ours
APRIL 7, 2015
Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago.
Why the airlines must improve their brand image
JUNE 17, 2016
billion in 2010. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. The company is led mainly by former movers and shakers at Netezza, a data warehouse company acquired by IBM in 2010 for $1.7
What the Crumbling State of the Media Means for Digital Marketing
APRIL 18, 2013
And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.”
How to write for social media
JANUARY 13, 2016
He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).
The Thorny Question of Marketing Attribution: Does It Apply to B2B?
AUGUST 24, 2012
According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask.
What is Outside-In Marketing?
APRIL 28, 2016
When it was published in 2010, most SEOs were trying to game Google’s algorithm. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing.
Best practices for social media shilling
OCTOBER 8, 2013
Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign.
B2B data decay and list rental – buyer beware!
FEBRUARY 13, 2015
Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response.
A 13-step crash course in digital marketing
NOVEMBER 11, 2013
TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest.
16 case studies prove ROI of mobile marketing
FEBRUARY 18, 2013
Only 21% state they have been successful in mobile – a decrease from 2010. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it.
Innovators Wanted: Marketing to Generation Live
NOVEMBER 6, 2013
Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise.
Remember to tend to your technology
JANUARY 14, 2014
From 1993, when I entered the web, until maybe 2010, I was highly technical. Photo credit: chooyutshing. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution.
ISIS: a case study for smart brand building
OCTOBER 15, 2015
Both were killed by American and Iraqi forces in 2010, which was an embarrassment for ISIS’s parent al-Qaeda and its anxious leader, Osama bin Laden. Few recognize “ISIS” as a successful brand, but it is.
37 reasons that video content is king
JUNE 17, 2013
35% increase in mobile video views occurred from 2010 to 2011. Image via CrunchBase. Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”
The rise of “morality-via-branding” to add empathy and connect emotionally
APRIL 19, 2017
But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today.
Information overload: beyond better filters
NOVEMBER 13, 2014
Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times.
2011: The Year of the Online SMB
DECEMBER 16, 2010
Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. Image by Getty Images via @daylife. by Frank Reed. I don't usually do this because I am not a fortune teller and I haven't stayed in a Holiday Inn Express in at least the past five years.
The 5 Things You Need to Know about the New Google Search
FEBRUARY 13, 2012
Bing made massive gains in 2010–to the point that a few pundits were actually predicting that the trend showed that Bing would eventually tie Google in market share. Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you.
Building an ecosystem or modern alliances
DECEMBER 30, 2013
To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so annoying! (Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users.
Who's Boss Tweet? Twitter dominates election politics
NOVEMBER 8, 2010
Number of Tweets (c) Gabriela Passos 2010. Legend for Twitter charts below (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. Central and South America (Costa Rica, Chile, Ecuador, Venezuela, Argentina, Brazil) (c) Gabriela Passos 2010.
A Skewed Web: Are you an outlier?
AUGUST 16, 2010
Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).
FIFA World Cup: Social Media Roundup
JULY 5, 2010
So now that the 2010 FIFA World Cup, according to CNN (via Akamai ), has been declared the most popular Internet event ever, let's look at a snapshot of Akamai's Net Usage Index as of this writing: The Most-Tweeted World Cup Event. Image via Wikipedia. by Aaron Kim.
Forget Global! Think Local and Act Local
SEPTEMBER 16, 2010
The reality, as we sit here in the second half of 2010, is that the real power of the Internet for the true local SMB is how it impacts them LOCALLY. Image via Wikipedia. by Frank Reed.
Terms of Engagement for Social Media Marketing
DECEMBER 16, 2010
Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change.
My CMO doesn't think search marketing is "sexy"
DECEMBER 15, 2010
Image by Julia Roy via Flickr. Marketing has a (dated) reputation for being all about flash without any substance.
Growing your business in a world without Google
DECEMBER 14, 2010
Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away?
10 Tips for Selling Search to the C-Suite
DECEMBER 12, 2010
Image by Seven Morris via Flickr. I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative ), on a subject that I am often asked about, "How do you get C-level execs to invest in search marketing?"
What Groupon Showed Us About Google
DECEMBER 10, 2010
Image by Getty Images via @daylife. by Frank Reed. This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased).
Marketers must be professional speakers
DECEMBER 8, 2010
Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies.
Does Your Marketing Solve Your Customers' Problems?
DECEMBER 7, 2010
Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that.
When is social search coming? What? It's here?
DECEMBER 6, 2010
Image by bmevans80 via Flickr. Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web.
On Leaks and Privacy and Social Media
DECEMBER 6, 2010
Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks.
Location Marketing for the SMB
DECEMBER 2, 2010
Image by The Library of Congress via Flickr. Local Internet marketing is getting a fair amount of attention these days, and for good reason.