ANNUITAS

MARCH 10, 2016

Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

JANUARY 10, 2011

As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

MAY 8, 2012

One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”.

Lead Generation 100

Lead Generation Generation Top of Funnel Marketing Qualified Leads 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. This blog originally posted in August 2010 on Silverpop.com.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

JULY 28, 2011

Marketers who focused on ROI delivered 24% incremental customer demand in 2010 and generated business growth for their organizations. The only way win over the doubters is for marketers to change their way of thinking. In short, set your sights on revenue. Stats like this will make marketing relevant.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com.

ROI 100

ROI B2B Thought Leadership Lead Ranking Lead Scoring 100

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: As we enter the last quarter of 2010, looking back over the past year, has there been anything in the B2B space that has surprised you? Then you’ll need to build lead management processes that allow you to track the behavior of those contacts so that sales can respond at the right time with the right message.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100