Frenemies: The Dangerous Distrust Between Sales and Marketing
Sales Engine
JUNE 28, 2016
But survey respondents using lead nurturing indicated that, on average, 15% to 20% of the ‘not yet ready to purchase’ opportunities converted to sales.” − Gleanster, Measuring the Impact of Lead Nurturing on the Sales Pipeline , 2010 That entry-level startup employee may not be ready today , but what if she gets promoted six months from now and finds (..)
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