Navigate the Channel

article thumbnail

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. But users are more discerning than they used to be.

article thumbnail

The Marketing Potential on Amazon

Navigate the Channel

Some marketers who are stuck in 2010 may still view Amazon as a platform that is made solely for e-commerce. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical stores.

Amazon 62
article thumbnail

10 Interesting Digital Marketing Stats to Ring in 2018

Navigate the Channel

Take a look at these stats: October 6, 2010 – Instagram Launch. Instagram has more than doubled its users to more than 700 million monthly actives in just two years, and its growth rate is skyrocketing. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers.

Stats 50