Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  Image via Wikipedia. To say things are changing is an understatement.    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    The annual report is aimed at surveying the changing B2B buyer behavior.   However webinars still ranked fairly low in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

AUGUST 16, 2010

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will we look back on this year as the defining moment when marketing was transformed like never before?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts. When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MAY 16, 2010

  Developing internal competency in this area appears to be an important mandate for organizations in 2010 and over the next couple of years. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

APRIL 24, 2010

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  .  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.  "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MAY 5, 2011

  How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). .  Just a few short years ago we were trying to figure out how to get more “personal” with email.  What is going on today is B2B buyers are expecting more social experiences. 

Buy 100

Buy Buyer Personas B2B Lock-In 100