Marketing Insider Group

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. And here are the top 10 posts from 2010 based on volume: 1. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content.

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How to Recover from a PR Scandal

Marketing Insider Group

In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]. Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Last year alone, CPG online sales in the U.S. totaled $58.6 billion, which accounts for 11% of total CPG retail sales. The Role of the Digital Consumer Will Continue to Rise. It’s now at 11 percent and rising.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”

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Weekend Reading: “Hacking Growth” by Sean Ellis

Marketing Insider Group

Sean Ellis coined the term “growth hacker” in 2010. For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. The ADA became law in 1990 and ruled that people with disabilities could not be discriminated against in their workplaces, schools, on public transportation, and all other areas that are open to the general public.