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  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Be Overly Self-Promotional.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] What a Trifecta of a Year!
    This just came out on November 16, 2010 according to Amazon. Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week!
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] Teleservices Business Process Outsourcing: Want to Go North or South?
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] 11 Mind-Blowing Mobile Marketing Infographics
    Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. To better illustrate the growing mobile marketing opportunity, take a look at these infographics. The Size of the Mobile Market.
  • NUSPARK  |  SATURDAY, NOVEMBER 20, 2010
    [2010] Google Pay-Per-Click Options; Enhancing Your Campaigns
    Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. Google has increased the importance of the top three positions recently with the advent of Google Instant, and the reorganization of how Google Places works.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [2010] 6 Rules for Content Marketing
    Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules: It is not promotional – promotional materials will neither excite nor inspire, both critical com­ponents of content marketing.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way. Customers are are in the driver’s seat today.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] What Really Matters in B2B Selling
    A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours? Salespeople would typically pick "a" for both.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] The Three Biggest Mistakes Companies Make with B2B Websites
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Stop doing PR. Start doing visibility.
    Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Do Small Businesses Need Marketing Automation?
    Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. The replies are rolling in from the survey of vendor features that I mentioned last week. Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Thought leadership is still dead; long live idea marketing
    So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. Last year, I wrote a piece that talked about why thought leadership is dead and why we needed a new term to describe it. This week, Gartner proved why we need to make the change.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [2010] Lead Generation 2.0 Critical Success Factor #9
    Related Resources Methodology 2010 Online Marketing ROI Tour I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources. I just got a copy of the MarketingExperiments Quarterly Research Journal.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 23, 2010
    [2010] B2B Market Segmentation – Part 3: How to Prioritize
    The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. To narrow down our list of segments, we need to create a handful of criteria to assess and evaluate the candidate segments in order to prioritize and filter out the non-viable segments.
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Lead Nurturing & the 80/20 Rule
    A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. The lead nurturing program they implemented included 40+ (yes, forty) separate and distinct tracks of emails, tailored to different audience segments, product interests, and stages in the lead lifecycle.
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 18, 2010
    [2010] B2B Marketing Predictions For 2011
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? - 2010 All rights reserved. Are you a Search Engine Watch Member? |
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [2010] 10 Signals That Your Project Needs a Professional Copywriter
    In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval: .
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [2010] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [2010] Generating a Buyer Persona with Facebook Advertising
    I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [2010] Tableau Software Adds In-Memory Database Engine
    Tableau has managed quite well without my attention: sales have doubled every year and should exceed $40 million in 2010; they have 5,500 clients, 60,000 users and 185 employees; and they plan to add 100 more employees next year. Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. This makes it a lot more powerful. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media.
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [2010] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [2010] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. Among the ideas and tips they tossed out for making the most of your blogs, Tweets, emails, videos, etc.: .
  • PROTEUS B2B MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [2010] 10 Winning B2B Marketing Habits to Adopt in 2011
    It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life. Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting.
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 7, 2010
    [2010] LinkedIn B2B Lead Generation Roundtable Group Turns One
    Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. We didn’t start the group to become the biggest; we just wanted it to be the best. Amazingly, in less than a year, the group has grown to over 5,062 members with hundreds of discussions and thousands of helpful comments.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] Top 20 CRM Blogs of 2009
    Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] LinkedIn for lead generation - Are You the Missing Link?
    It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." MarketingProfs decided to make it a "premium article" so it's available only to paid subscribers. You can read some of the ideas I shared in this summary article published by MarketingProfs.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [2010] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [2010] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [2010] 3 Business Blogs with Proven ROI from Industrial Companies
    Results: About 2,000 daily visitors; 15 to 20 email messages per day, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars; top rankings for Emerson in Google for terms such as “process controls,” “process management” and “compressor surge control” and the winner of Best Corporate Blog by BtoB magazine in 2010. A business blog is an important and integral component of inbound marketing.
  • THE POINT  |  TUESDAY, AUGUST 17, 2010
    [2010] 5 Ways To Incorporate Direct Mail Into Your Marketing Mix
    Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] Finding The Right Calls-To-Action For Your B2B Website
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. You can also login using your Twitter account: TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [2010] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. And, I don’t necessarily think that’s a bad thing. There’s no shortage of social media case study posts online these days.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2010] Top 24 B2B Marketing Posts in February
    February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Fearless Competitor , February 6, 2010 There is no question in my mind. February 26, 2010.
  • MARKETING INSIDER GROUP  |  THURSDAY, DECEMBER 9, 2010
    [2010] Finding The Time To Tweet or Blog?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Share: Read more from Social Media Blog , Facebook , LinkedIn , Social Media , Twitter 9 Comments Post a comment Matthias Steiner Dec 10 2010 Hi Michael, you nailed it!
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [2010] The New Marketing World: Conversations not Campaigns
    In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world. And I can’t wait to hear firsthand the challenges and opportunities these marketers are dealing with. The timing of this event couldn’t be better. Marketing is undergoing a remarkable evolution at this moment.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 18, 2010
    [2010] Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit
    If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. For me, what was most valuable was learning and connecting with fellow attendees and hearing about how they’re driving results for their companies. I’m looking forward to gaining even more insight at the B2B Marketing Summit in Boston, October 25-26.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [2010] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [2010] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. The following is a sampling of Thimmesch's tips that I though were useful: 4.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 29, 2010
    [2010] 8 Critical Success Factors for Lead Generation 2.0
    The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Thus their marketers are constantly reminded that more leads are needed.now! When the revenue doesn't immediately materialize, CEOs will lament, why can't I see ROI from marketing?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [2010] The Top 3 Priorities for 2010 Marketing Budgets
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Social Media in B2B Marketing - Survey Results
    The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [2010] Content Marketing Tips from Computer Games
    What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. If you think computer games are just for kids or young people with too much time, think again. Money spent on games has now surpassed movies and books. (He
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [2010] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2010] The 4 Cs of Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. Michael Brenner Oct 2 2010 Thanks Steve and it was great meeting you too.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [2010] Manic Depressive or Social Media Maniac? – by John Leavy
    Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [2010] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers. There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
  • MARKETRI  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] LinkedIn Tip 4: Building Connections (Part Two) | Marketri
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [2010] 5 Ways to Segment Your Lead Nurturing Campaign
    Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly.
  • MARKETRI  |  THURSDAY, DECEMBER 9, 2010
    [2010] How to Drastically Increase Traffic to Your Web Site | Marketri
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 7, 2010
    [2010] The Future of B2B Marketing: It's Social
    Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Google Launches New Search Interface: Google Instant
    Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google.
  • NUSPARK  |  SATURDAY, OCTOBER 16, 2010
    [2010] Using Customer Stories to Nurture Leads
    Are you still using one-size-fits-all case studies in your marketing? You might be causing your sales efforts more harm than good. Here are some secrets that will help you write better case studies for lead nurturing and content marketing. A few years ago, the CEO of the company asked me to manage our sales references. Our prospects often asked our sales representatives if they could speak to a few of our … [ visit site to read more ].
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. It’s pretty awesome. What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. Here’s what you can do: 1.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] Marketing Metrics 101 for B2B Startups
    Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:51 am Hi Amrita, That’s a really good point. Oct, 2010 at 11:54 am Oh good point. Oct, 2010 at 2:03 pm Great understandable post, April. Oct, 2010 at 3:50 pm Thanks Tim.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] 2011 B2B Marketing Trends
    MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Strange.).
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Event Marketing Works, but ONLY if Vendors Add Value
    I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [2010] Oracle Buys ATG: Bad News for Marketing Automation?
    So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. I can’t exactly say I told you so, since this particular pairing never crossed my mind. But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [2010] Should we stop marketing to the CIO?
    Technology marketers have spent the last 25 years trying to get and keep the attention of the people with their hands on the technology tiller inside multi-billion dollar organizations, CIOs. And for nearly that long, pundits have been predicting that the CIO role would become extinct, and that the strategic decisions about technology would be subsumed into the business. Those pundits have always been wrong. But this time, they may finally be right—at least about certain types of CIOs.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 2, 2010
    [2010] 7 Questions to Ask When You Hire a Marketing Consultant
    Tweet. Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? In the past, the label “consultant” designated someone who provided advice to businesses and organizations, but did not implement their advice.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 1, 2010
    [2010] Content Marketing with Emotions: Write with Feeling
    Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional. It doesn’t mean you get all new-agey, touchy-feely.
  • PAUL GILLIN  |  FRIDAY, AUGUST 20, 2010
    [2010] Tips For Making That “Networking” Meeting More Fruitful
    Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. I never overtly asked people for a job or anything more than a little of their time. My goal was to learn, and possibly to make an acquaintance that could prove fruitful in later years.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria: Understands pull marketing. Most of our clients are doing some form of pull marketing.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Content Marketing Matters: What’s Your Brand Personality?
    What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think. Purchasing decisions are never driven by logic alone.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] Are kids Brains Different when it comes to Social Media?
    I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 13, 2010
    [2010] Location is important for your Contact Center too!
    Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. Clearly people are becoming more comfortable and seeing reasons to allow location based information to be used. But what does this mean to your company?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [2010] Using Content to Build Trust in B2B Marketing
    In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. But for me – the real story was buried on page 7 of the report (see graphic) which talks about the number of times your message needs to hit target in order for it to resonate!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [2010] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [2010] Sharing is how you build a Brand
    In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. Watch Mike Volpe's Presentation From Dreamforce 2010: As Mike mentioned in his presentation, check out WebsiteGrader.com for more information on how to improve your website!
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2010
    [2010] What is Webbiquity? How to Be Everywhere Online
    Welcome to Webbiquity! What exactly is that? Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. If SEO is about getting your website onto page one of Google, WPO is about owning that page.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2010] Translate Features into Benefits if You Want Your Marketing.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful. Copyright © 2010 Tiecas, Inc.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 15, 2010
    [2010] Lead Generation Programs That Work
    by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • PROTEUS B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [2010] Are You Positioned as one of Few Credible Substitutes in Your Market?
    In today’s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this approach [.].
  • MLT CREATIVE  |  FRIDAY, NOVEMBER 12, 2010
    [2010] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • MARKETING INSIDER GROUP  |  TUESDAY, JUNE 29, 2010
    [2010] 11 Reasons Why Outbound Telemarketing Programs Fail
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America. Doug Jul 7 2010 Forget about cost per lead, what is the cost per close?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 11, 2010
    [2010] Are Marketers Measuring Their Success or Someone Else’s?
    Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results. They’re demanding marketers demonstrate – beyond a shadow of a doubt – that they’re driving revenue.
  • MARKETRI  |  TUESDAY, DECEMBER 21, 2010
    [2010] Survey Your B2B Clients on a Regular Basis | Marketri
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2010
    [2010] Social Media Marketing Strategies for 2010
    Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Tags: Social Media Marketing 2010 Social Media Marketing Benchmark Report business blogs increase website traffic MarketingSherpa microblogging social media strategy Twitter
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [2010] How to Create a Facebook Page Vanity URL
    If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address).
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [2010] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. To many, social media can seem like an overwhelming black hole of time with no end in sight.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [2010] Writing Web Content: 5 Simple Steps for Results
    Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [2010] Twitter: the little bird that grew up strong
    Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? Thus I didn’t join.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 10, 2010
    [2010] 40 Social Media B2B Infographics
    After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. InsideView puts out infographics on a regular basis, two are included in this post with more to come. These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0 Dreamforce Enterprise 2.0
  • MLT CREATIVE  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] 9.5 Ways Your B2B Marketing Can Be More Creative
    I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it. Wherever your creative efforts are the least bit amateurish, hire outside professionals. Never quit learning. This is the best time ever to be in marketing, but it’s no time to stand still. Think of great questions.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [2010] Which Types of Form Fields Lower Landing Page Conversions?
    This post is a sneak-peak preview of the upcoming Science of Lead Generation webinar where you'll learn about the real data and science behind getting more leads from your website. Register now to reserve your spot. The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Naturally as marketers or sales people, we want to ask for lots of information from visitors.
  • MLT CREATIVE  |  WEDNESDAY, MAY 26, 2010
    [2010] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility.
  • MARKETRI  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Search Engine Optimization: Keys to Higher Rankings | Marketri
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [2010] What Is Lead Management?
    Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business? Do you have a sound process for lead generation? What happens when you get a lead? How do you qualify that lead?
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