• GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 11, 2017
    [2010] Influencer marketing grows up
    Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. By Mark Schaefer. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence. At the time, it was a revolutionary idea. My post, which projected some of the implications of such an application, seemed to rock the social media world.
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [2010] 6 Viral Video Marketing Examples That Will Never Get Old
    Editor's Note: This post was originally published in September 2010 and has been updated for freshness, accuracy, and comprehensiveness. Oh, hi there. Have you heard the news about video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. Sure," you must be thinking. And in other news, the sky is blue.". Okay, we get it. You know how important video is. That much is clear.
  • HG DATA  |  THURSDAY, JUNE 8, 2017
    [2010] The Best “Business Books” for Your Summer Vacation
    But in 2010, when Carr came out with his book, The Shallows: What the Internet is Doing to Our Brains, he gave us a little more perspective. Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand (2010)—Sports + history + redemption = one hell of a tale. Two weeks ago, I was asked at breakfast to quiz my 13-year-old daughter for her spelling bee coming up later that day at school.
  • CONTENT STANDARD  |  MONDAY, JUNE 5, 2017
    [2010] Could Better Brand Storytelling Help Mitigate Uber’s Problems?
    BP’s response to the Deepwater Horizon oil spill in 2010 marks one example of shifting content strategy following a major incident. A hot-tempered CEO. A sexual harassment lawsuit. A federal investigation. A political controversy followed by a viral campaign to boycott the company. Uber, for all its brand recognition, just can’t seem to avoid PR disasters (and it appears to be affecting its bottom line ).
  • HUBSPOT  |  FRIDAY, JUNE 2, 2017
    [2010] Why Generation Z Should Be Included in Your Content Strategy [Infographic]
    here are a few fun facts, courtesy of Adweek : Generation Z is comprised of those born between about 1996 and 2010. I'll admit it: I've always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn't a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn't me who the Spice Girls were singing about in soda commercials was very sad news.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 25, 2017
    [2010] Leads are dead…and other pithy thoughts from #SDSummit17
    Most have been on autopilot since 2010 and this year was no different. A theme will always emerge from SDSummit and this year was no different. From the moment Terry Flaherty , SiriusDecisions Analyst, presented the next-generation demand waterfall and declared, “Leads are dead,” the theme for the year was in place. While the new model replaces leads, it’s not a new name for the same old thing.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [2010] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [2010] An Actionable Guide to Visual Storytelling
    As recently as 2010, something as simple as an infographic could cost thousands of dollars to produce. . 15 Tools, Techniques and Examples to Help Cut Through the Noise. The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . And in the modern world, stories are an ubiquitous marketing tool as well. .
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [2010] SEO Strategy: Your Approach to SEO is Broken
    Today’s SEO Strategy isn’t the SEO Strategy of 2010 (or 2016, for That Matter). Or, Why Heart Surgeons Don’t Use Band-Aids. Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”. For some, it may be easy to immediately recognize everything that is dangerous about the above statement.
  • CONTENT STANDARD  |  THURSDAY, MAY 18, 2017
    [2010] Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes
    After the Deepwater Horizon oil spill in 2010, for example, BP build its public messaging and its ad campaigns around learning from mistakes and holding itself accountable. On most days, employees walk into the workplace expecting an ordinary day. Naturally, some days break this pattern, and not always in a good way. That’s the case for one unlucky marketer at a national restaurant chain.
  • CONTENTLY  |  WEDNESDAY, MAY 17, 2017
    [2010] Survey: Marketers Want More Video. What Else Is New?
    ” If you guessed 2010 and 2012 , respectively, you’d be right. Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!”
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [2010] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    The year was 2010. What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask. My nine-year-old nephew would say it’s the best evolving narrative of all time. As a marketer, I know there’s more to the story. Lately, I’ve discovered countless examples of iconic companies that found themselves building an audience long before trying to sell anything.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 5, 2017
    [2010] Weekend Reading: “Hacking Growth” by Sean Ellis
    Sean Ellis coined the term “growth hacker” in 2010. For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. Unfortunately, the term growth hacking is often thought to be all about devising clever workarounds that break the rules of […]. The post Weekend Reading: “Hacking Growth” by Sean Ellis appeared first on Marketing Insider Group.
  • CONTENTLY  |  WEDNESDAY, MAY 3, 2017
    [2010] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    The year was 2010. Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [2010] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. The quiz, which consisted of 10 questions, attempted to determine if users suffered from depression based on how their answers mapped to common symptoms. The outcomes forked into two paths: Those feeling five or more common symptoms were flagged as higher risk; respondents experiencing four or fewer were lower risk.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [2010] The rise of “morality-via-branding” to add empathy and connect emotionally
    But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore? Can’t individual politicians simply do what’s right, and not just what their party demands?
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [2010] Video Measurement Is Broken. Here’s How to Fix It
    When Moat was founded in 2010, viewability was just starting to become a big issue. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” ” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [2010] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be.
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 5, 2017
    [2010] This is the week that was in B2B: from April Fools to controversial rebrands
    Founder John McAfee sold the firm to Intel in 2010 telling the Beeb: “ I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet.” All the news that's not worth printing from the heady world of B2B marketing and beyond: Controversial rebrand of the week. goes to security firm McAfee for not changing its name.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [2010] How Your Agency Can Add Value and Minimize Risk for Small Businesses
    Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. When it comes to marketing, small businesses need a lot of bang for their buck. For small businesses, this money is a precious chunk of change. If it's spent without a commensurate increase in new customers, then it could lead to ruin.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2010] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    When Alec Brownstein was searching for a new job in 2010, he stumbled upon an unlikely opportunity for self-promotion. "I If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [2010] Explain the Complex Simply – Wise Words from Todd Hartley
    And before I knew it, in 2010 I opened up WireBuzz ! Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall. Back then, Hartley was leading digital marketing for seven of the largest nationally-syndicated talk shows in Hollywood, and his job was to report what was most successful every week.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [2010] How social media is changing what brands stand for
    trillion since 2010 (source: US SIF Foundation). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [2010] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    DiscoverOrg was always a platform that was available on the web, but in 2010, when companies got really excited on the idea of the cloud, that’s just what we rebranded as: your data service provider in the cloud, everything in the cloud, all of your tools in the cloud. Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2010] 6 Branding Mistakes Undermining Your Company's Image
    In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction: Image via: Designer Daily. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence.
  • LISTENLOOP  |  FRIDAY, MARCH 10, 2017
    [2010] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    Probably the last time I did it was like 2010, so there was no ABM tech back then. What is Amium? Rodrigo : Okay, we’re live with Jeff from AeroFS/Amium. Can you tell us about Amium and what you do there? Jeff : I’m the VP of Marketing at AeroFS/Amium. Amium is our new product that we released in August 2016. It’s a collaboration app that makes it easier for teams to collaborate on files. You can think of it as Slack plus Dropbox.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [2010] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    She joined LinkedIn in 2010 as its first VP of corporate communications. Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2010] The Stories Behind 5 Social Networks That Never Caught On
    Ping was launched as an iTunes feature in 2010 and was closed in 2012. When he launched Ping in 2010, Apple chief executive Steve Jobs referred to it as “Facebook and Twitter meets iTunes.” What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [2010] How to Make Super Bowl Marketing Magic Last All Year Long
    One of my favorites was Pepsi’s decision to sit out the 2010 Super Bowl and fund the “Pepsi Refresh Project” to micro-fund charity initiatives instead. By Kerry Gorgone, {grow} Contributing Columnist. Whether a company can ever recoup the astronomical cost of running an ad during the Super Bowl has been a topic of debate for years. Many uphold the Super Bowl as one of the last remaining opportunities to engage with a mass audience.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [2010] 7 Ways That Brands Can Leverage Instagram Stories
    Instagram launched in 2010. In the early days the then little-known mobile photo-sharing site crashed often — not a very promising start. But today, it’s a total powerhouse. An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [2010] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [2010] What to do if the president tweets you
    Paul Kagame , the president of Rwanda, may have been the first national leader to tweet freely, as far back as 2010. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target!
  • CONTENTLY  |  FRIDAY, JANUARY 20, 2017
    [2010] Zuckerberg’s Facebook Page, and 3 Other Stories You Should Read
    Since the movie came out in 2010, the real Zuckerberg has stifled that complexity with a calculated PR strategy. Here’s what you missed while changing your Gmail settings as fast as possible … The New York Times: Davos Elite Fret About Inequality Over Vintage Wine and Canapés. Selected by Dillon Baker, tech editor. It’s no secret that populist movements are gaining ground across the globe.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [2010] The fake news lesson for marketers: You will be a victim
    In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G).
  • LISTENLOOP  |  WEDNESDAY, DECEMBER 21, 2016
    [2010] B2B Social Media and Account Based Marketing (ABM)
    Rodrigo: And I’m sure you guys get this often, it’s a question that I think is on marketers’ minds especially in the post 2010 world — measurement, ROI. In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy , and account-based marketing (ABM). You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [2010] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio.
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [2010] When Facts Fall Short: Why Brands Need a Point of View
    Many psychologists and scientists Ekman 2007 , Frijda 1988 , Gilbert 2006 , Keltner & Lerner 2010 , Keltner et al 2014 , Lazarus 1991 , Loewenstein et al 2001 , Scherer & Ekman 1984 '> 2 have concluded that emotions are the dominant driver of decision-making. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [2010] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways they are even more interesting because they illustrate a mature version of the concept.
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [2010] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    I was also responsible for landing us a notable spot on the 2010 Inc. Rick Holmes doesn’t need an alarm clock, keeps a to- not -do list, and walks to work every day. He’s also an award-winning executive and the CEO and founder of Every Market Media.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [2010] Get Found on Small Business Saturday and Beyond
    American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? Black Friday and Cyber Monday already have people in a money-spending mood that weekend.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [2010] Why We May Be Thinking About Chatbots All Wrong
    A Harvard Business Review report from 2010 found that “loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be. Last Sunday, I wanted to order a pizza. I could’ve called my local Pizza Hut or used the company’s website, but I decided to try Facebook Messenger instead. I already had three conversations going, so why not add one more chat window?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [2010] Make the Most Out of Social Coupons for Small Business Saturday
    ” If you’re not familiar with Small Business Saturday, it was an initiative first launched by American Express in 2010, prompting customers to shop and dine in their local communities on the Saturday after Thanksgiving. This holiday season, we’re all about using social coupons to boost business during the hectic last months of 2016.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [2010] A Brief History of Search & SEO
    That’s thanks to the Google Instant technology, which rolled out in September 2010. But Google Instant, along with the evolution of SEO from 2010 on, was just another phase of the search engine’s mission to solve for the user -- despite some controversy along the way around pages whose rankings were actually improved by negative online reviews. More on Google Instant, circa 2010: That year also saw a growing importance of social media content in SEO.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [2010] How a Content Refresh Can Help You Stay Relevant
    Nothing screams “old content” like outdated data or a hyperlink that takes you to content from 2010, or worse—a 404 page. Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [2010] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [2010] The Smart Marketers Guide to Growth Hacking [Free Download]
    Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups. But what exactly is growth hacking, and how is it different from regular marketing?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [2010] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Since 2010, Instagram has garnered more than 500 million users , 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented. But creating a successful, branded Instagram account requires more than just pretty images.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2010] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.
  • PUZZLE MARKETER  |  FRIDAY, OCTOBER 7, 2016
    [2010] Marketing Minds: Brad Shorr – Director of Content Strategy @ Straight North
    Brad Shorr Director of Content Strategy @ Straight North Since 2010, Director of Content Strategy at Straight North, an internet marketing agency serving middle market and large B2B and B2Cs. From 2005 to 2010, I owned my own marketing consultancy helping businesses get started with blogging and social media. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [2010] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g., neural networks) potent and capable of beating humans at similar tasks.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2010] A Brief History of Facebook Marketing
    While the Facebook mobile website rolled out in 2007 and the very first Facebook app was released in 2010, it wasn’t until 2012 that the company turned mobile-first with a native iPhone app. As I rounded the corner in the Boston T station to make my train home after work, the lights above the doors started flashing—which, paired with a ding , signaled the doors were about to close. I broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief.
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [2010] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Infer Inc. ,
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2016
    [2010] 5 reasons your business needs a mobile app
    If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group. Marketing Strategy Mobile
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [2010] Tips on how to use LinkedIn for Better Lead Generation
    I knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [2010] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    In March of 2010, the Affordable Care Act (ACA) was signed into law. If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple. For the most part, Americans knew this was a big deal.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 15, 2016
    [2010] How Quickly Is the MarTech Industry Growing?
    Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [2010] Why Bad Jingles Make Good Marketing
    As she told Forbes in 2010: “A jingle is not successful if you listen to it once and like it. I work for a nonprofit car donation program called Kars4Kids , which funds educational initiatives for children. We have a jingle people love to hate. And we know that because they complain about it on Facebook every day. People post comments like : “Your commercials are THE most annoying ever. Please stop.”
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [2010] Lead Liaison Integrates with Pipedrive
    Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. When two great forces come together, the results can be powerful. That’s what has happened here. The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [2010] A Brief History of Online Advertising
    2010 - present: Marketers find value in native ads. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [2010] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [2010] The Power of Instagram in Email Marketing
    Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much. How could Facebook justify paying that much for a tiny competitor? Well, today they’ve grown to over 500 million users globally with around 100 million users in the U.S.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [2010] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    His 2010 music video for “ All I Do Is Win ” is basically one long Ciroc ad. No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [2010] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release: Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. Infer Inc. ,
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [2010] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    For social-savvy brands, the decision to embrace the advent of Instagram was a no-brainer—and when the app first launched in 2010, they jumped to claim their branded handles before they could get scooped up. Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2010] Should Social Marketing Still Get Your Vote?
    traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. First, let me start by saying that I get social. I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company in the “social business” space, Jive Software.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [2010] Webinar: The Content Marketer’s Guide to Great SEO
    This was in November 2010, and a lot has changed since then. I’ll never forget the day of the royal engagement. I’d just stepped into work at a parenting site when news broke that Prince William had asked his longtime girlfriend, Kate Middleton, for her hand in marriage. Pandemonium broke out. We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google.
  • MODERN MARKETING  |  THURSDAY, AUGUST 11, 2016
    [2010] 5 Simple Marketing Automation Tips to Improve Conversion
    If the last time a record interacted with you was in 2010 than it is probably safe to remove it. No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [2010] The Future of the Internet Isn’t the Web
    As Chris Anderson argues in a 2010 Wired feature called “ The Web Is Dead. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while. Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “Every once in a while a revolutionary product comes along that changes everything,” said Steve Jobs. “This is a revolution of the first order.”
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [2010] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. We decided to find out which techniques are the most important to focus on, so we reached out to 62 experts and asked them this question: What is your #1 Actionable SEO Technique?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [2010] Case study: Small business content marketing success
    When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. By Kate McQuillan, {grow} Community Member. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family. After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed.
  • CHIEFMARTECH  |  MONDAY, AUGUST 1, 2016
    [2010] Martech and marketing technologists go mainstream — 3 key stats
    2008) and Rise of the marketing technologist (2010). The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. You absolutely have to download this report — it’s a gold mine of insight into the current state of martech and adtech.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [2010] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    Google left Mainland China in 2010 due to censorship. With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [2010] Spice Up Your Emails With Animated GIFs
    Windows Phone 7 and Outlook 2007, 2010, and 2013 don’t support the animation. Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective way to add animation to entice individuals to engage with and arrive on your landing page. But what is a GIF?
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [2010] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work. It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [2010] Should Facebook be regulated?
    I found a few blog posts in 2010 on Facebook and regulation. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [2010] Scribble Market – Munich shooting – LIVE REPORT
    Opentopic blog >> market.scribblelive.com TERMS AND CONDITIONS (Version 1.1 – Last updated: November 17, 2010) These terms and conditions apply to the live publishing content management web service (“ScribbleLive”) operated by Scribble Technologies Inc. (“The Company”) and described more particularly at www.scribblelive.com.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [2010] 5 Content Marketing Trends Sweeping Europe
    That’s 1 million more balls than Adidas sold in 2010. Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [2010] Scribble Market – Coup attempt in Turkey – LIVE REPORT
    Opentopic blog >> market.scribblelive.com TERMS AND CONDITIONS (Version 1.1 – Last updated: November 17, 2010) These terms and conditions apply to the live publishing content management web service (“ScribbleLive”) operated by Scribble Technologies Inc. (“The Company”) and described more particularly at www.scribblelive.com.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [2010] How to Create Your Marketing Dashboard in Five Easy Steps
    Opentopic blog >> marketingprofs.com Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, “while proving ROI on marketing performance is nothing new, the recession increased the emphasis on accountability and analytics, and this will continue even as a recovery gets under. Marketing ROI Cmo marketing roi
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [2010] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [2010] Can Longform Close the Gap Between What People Share and What They Actually Read?
    You guys started Longform in 2010 and are now in the process of a redesign. Over the past six years, Longform has become a low-key oasis for readers and writers, a place to escape the daily grind for a quality read handpicked from around the web. Co-founders and Wesleyan grads Aaron Lammer and Max Linsky thought up the site after running out of good articles to read on their iPhones while on vacation.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [2010] What Marketers Can Learn about Digital Storytelling from Humans of New York
    Humans of New York (HONY), the photo-blog started by Brandon Stanton in 2010, has exploded into a cultural phenomenon with the intention of sharing the stories of everyday people. When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. However, there are posts from a few publishers that I look for in my feed and stop to read all the way through.
  • SALES ENGINE  |  TUESDAY, JUNE 28, 2016
    [2010] Frenemies: The Dangerous Distrust Between Sales and Marketing
    But survey respondents using lead nurturing indicated that, on average, 15% to 20% of the ‘not yet ready to purchase’ opportunities converted to sales.” − Gleanster, Measuring the Impact of Lead Nurturing on the Sales Pipeline , 2010 That entry-level startup employee may not be ready today , but what if she gets promoted six months from now and finds herself with the budget, authority, and timeline that she didn’t have before?
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [2010] Can Focusing on Content Marketing Help the ASJA Survive?
    Cleaver is the first development chair of the ASJA Educational Foundation, which was founded in 2010 under the ASJA Charitable Trust. Cheryl Alkon, a member since 2010, agrees: “I think ASJA’s efforts to focus on more content marketing is a smart way to remain both useful and relevant to members who want to continue making a living freelance writing. Charlene Smith, a member since 2010 and the authorized biographer of Nelson Mandela, completely rejects the move.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [2010] Best b2b marketing case studies
    RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Opentopic blog >> opentopic.com D not just any case studies. 012 B2B Marketing. E most recent case studies are. much of their time scouring the business world for marketing case studies. Se Study.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [2010] Best b2b marketing case studies
    RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Opentopic blog >> opentopic.com D not just any case studies. 012 B2B Marketing. E most recent case studies are. much of their time scouring the business world for marketing case studies. Se Study.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [2010] Best b2b marketing case studies
    RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Opentopic blog >> opentopic.com D not just any case studies. 012 B2B Marketing. E most recent case studies are. much of their time scouring the business world for marketing case studies. Se Study.
  • SCRIBBLELIVE  |  THURSDAY, JUNE 23, 2016
    [2010] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    What seemed cutting-edge in 2010 wasn’t holding its own in 2016. ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation.
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [2010] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    It was a digital orgy, and the “Sarah Lawrence Class of 2010″ Facebook group was our Roman bathhouse. Here’s what you missed while wishing you could get hit by Steph Curry’s mouthguard… The New York Times: How China Won the Keys to Disney’s Magic Kingdom. Selected by Dillon Baker, associate editor. Yesterday, Disney opened Shanghai Disneyland. With a price-tag of $5.5
  • BIZNOLOGY  |  FRIDAY, JUNE 17, 2016
    [2010] Why the airlines must improve their brand image
    billion in 2010. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. While these excessive wait times have many causes, such as not enough checkers and increased air traffic, the airline industry is partly to blame as well.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [2010] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    When President Obama signed the Affordable Care Act (ACA) on March 23, 2010, it became a turning point in American health care. Contently Case Stories is a series highlighting some of Contently’s most successful clients. The federal statute established a shared responsibility between the government, employers, and individuals to ensure that Americans would have access to affordable and high-quality health insurance. Yet for the most part, the health care system in the U.S. is still broken.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [2010] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [2010] Kim Kardashian’s Emoji Business, and 4 More Stories You Should Read
    In a 2010 brawl caught on video, two drivers near Columbus Circle exchanged punches before one man pushed the other’s face into a planter.” Here’s what you missed while doing everything you could to avoid that gorilla story… The New Yorker: Let’s Get Drinks. Selected by Shane Snow, co-founder and CCO. Everything about this is so real. Motherboard: Elon Musk Says There’s a ‘One in Billions’ Chance Reality Is Not a Simulation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [2010] 20 Handy B2B Lead Generation Resources
    In 2010, the company released over 300 web seminars or webinars called GoToWebinars. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [2010] 20 Handy B2B Lead Generation Resources
    In 2010, the company released over 300 web seminars or webinars called GoToWebinars. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [2010] Edtech and Elearning 2016: Top 200 Influencers and Brands
    From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive.
  • INFER  |  TUESDAY, MAY 24, 2016
    [2010] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [2010] Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s
    The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.
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