Set the Purchasing Agenda with White Papers

WriteSpark

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

The Long-Form, Text-Heavy White Paper is Dead

WriteSpark

Does this mean I think white papers are no longer effective as marketing documents? Content Marketing White PapersEvery time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?"

Paper 156

New Best Practices White Paper

Customer Experience Matrix

As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Registration is free.

New Webinars and White Paper

Customer Experience Matrix

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. This paper shows why and offers some replacements.

Paper 120

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0

Paper 130

Lyzasoft White Paper Looks at Coordinating Business Analysts and IT

Customer Experience Matrix

Summary: a new white paper says business analysts gather data with little help from IT. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Those are really the focus of this white paper, which is written to support the "Lyza Commons” product. I'm not so sure, but agree that collaboration tools like Lyza Commons can help both groups cooperate.

Paper 120

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. White Paper FAQs. White Papers.

Paper 130

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? He is also the author of the White Paper Pundit blog.

Paper 130

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? There's a lot of slop out there masquerading as a white papers.

Paper 130

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads.

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 156

Develop your white paper strategy …before starting to write

EMagine B2B Blog

Exhibit A: white papers. A fair number of our B2B clients do pretty well on the basics of website content and email nurturing, but tend to fall down on the more in-depth kit that is needed to induce conversion, raise the degree of prospect engagement, and demonstrate thought leadership. No lie, they’re not easy to do; [.].

Paper 40

Improving B2B white papers by answering 3 easy questions

EMagine B2B Blog

As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective. Or so says Michele Linn, writing in the White Paper Pundit. And they can be, if their developers respected just one key principle: focus on your reader, not on your product/service message. To ensure that [.].

Paper 40

The Best FREE White Papers of 2010

delicious b2bmarketing

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. " One final thought - dont rush a list of webinar attendees or white paper download registrants to your sales team and call them sales leads.

Paper 156

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 130

How come white papers are still so doggone …well, white??

EMagine B2B Blog

No question, white papers have become a fundamental building block of most B2B companies’ marketing strategy, used to demonstrate thought leadership and entice suspects to surrender their contact information and become prospects. In view of that importance, it’s fair to ask: given the monumental changes wrought by the Web that enables their global propagation, how can [.].

Paper 40

Decision Makers Like Details

WriteSpark

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

White papers: still super-effective when done right

EMagine B2B Blog

That has thrown the spotlight on that online marketing war horse, the white paper. It’s been well-documented that this recession has caused B2B marketers – and their agencies – to hasten their ongoing shift of budget dollars from traditional to online vehicles, in search of measurable ROI. Since we haven’t said much here on the [.].

Paper 40

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Paper 52

Understanding the Concerns of Technology Buyers

WriteSpark

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. Content Marketing Sales Materials White Papers

Marketo’s Ebook: A Lesson In Content Marketing

The Point

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo

Helping Your Customers Market to Their Customers

WriteSpark

As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations. Content Marketing Sales Materials White Papers

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Try adding a call to action to the end of your white papers

EMagine B2B Blog

In our recent post, “To register or not, revisited”, we discussed the virtues of voluntary – or even no – registration in front of your thought-leadership conversion bait (usually white papers). And we suggested also placing your registration request at the end of your downloadable material. Now along comes Jim Logan, posting on his blog with [.].

Paper 40

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

FAQ 130

Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to incorporate call to action in your white paper. By creating and distributing a white paper you educate and inform your target audience. Do you call out a specific action that your prospect has to take after reading your white paper?

Lead Gen: Don’t Go for the Quick Sale

The Point

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic

Is Direct Marketing Relevant Anymore?

The Point

Tags: B2B Marketing Demand Generation Direct Marketing Agencies Lead Nurturing White Paper Syndication direct marketing lead generation b2b demand generation dm news

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

Buyers Increase Use of New Info Sources

WriteSpark

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites.

B2B Tech Buyers Like Social Media

WriteSpark

White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.          February 18, 2009 in Social Media | Permalink. White Paper Writer. WriteSpark Tech Marcom Insights.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Facebook MythBusters

Buzz Marketing for Technology

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.

Why Technology Marcom Needs a Technical Copywriter

WriteSpark

By focusing on technology markets, a technical copywriter can bring insights about your prospects and competitive situation that improve the focus and impact of your white papers, case studies, product brochures, and other sales materials. .

Work 156

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 52

Happy Sixth Month Blog Anniversary!

Ambal's Amusings

White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click. If you are creating or marketing a white paper, eBook or any other type of content, you might have heard about Content Marketing. • White Papers.

Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Modern B2B Marketing

For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter. Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel.

Technology Marketing Collateral Trends

Everything Technology Marketing

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

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