Customer Experience Matrix

Trending Sources

Less Email, More Web 2.0

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep.

Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 Does this mean the luster of Web 2.0, Web 2.0

Technology Marketers Adopt Web 2.0 Earlier

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. You can follow any responses to this entry through the RSS 2.0

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

How do you avoid the same mistakes you see people committing all the time when delivering web presentations? This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You can follow any responses to this entry through the RSS 2.0

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Tags: Web 2.0

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. LinkedIn Social Media/Web 2.0 Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations.

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

Web 2.0 By web 2.0 Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Tags: Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Tags: Web 2.0

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Internet Marketing Marketing Strategy Role of the CMO Social Media/Web 2.0 Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Tags: Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Tags: Web 2.0

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Tags: Web 2.0

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

We would like you to make a blog post about our Affiliate Program and Web Directory. In return, we will offer you either 5,000 free header banner impressions at ——— or we can give you a free listing at ——— Web Directory for one year. Drainedge Link Tank » Links From Around the Web says: August 30, 2007 at 11:18 am [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.

Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Search Engine Optimization Social Media/Web 2.0 Now more than ever, your website is critical to marketing success.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Tags: Web 2.0

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 Lead Generation Social Media Thought Leadership B2B marketing Epiphany Stage Passive Profiling social media strategy Web 2.0

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Blogging Internet Marketing Social Media/Web 2.0 Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Blogging Internet Marketing Social Media/Web 2.0 Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference.

Quit Yer Pitchin’

B2B Marketing Traction

Internet Marketing Social Media/Web 2.0 Tweet. This week I got a direct message as a result of following someone on Twitter. It said something like, “ Thank you for following me. I look forward to reading your tweets. If you need my XYZ services, I would be happy to help. Visit my website, www.XYZ.com.” ” It was nice to get a thank you, but there is a pitch embedded in it!

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Reality: Largest Adoption Rate in 2009 was Women Over 55. ” In fact, in 2009, the fastest growing demographic on Facebook was women over 55. Tweet.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0

CMO 2

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0

CMO 2

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0

CMO 2

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

What makes this different from the adoption of the Web or CRM is that Social Media is changing so much more than those technologies ever did. IT was already on the scene with Web 2.0 We are at an interesting inflection point with Social Media today.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads.

Social Media makes for Better Interviews

Buzz Marketing for Technology

Yet another use of Social Media we didn’t expect at the inception of Web 2.0. After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”.

Praise the Lord and pass the tweets!

Chris Koch

I’ve done enough presentations about web 2.0 Most of my web 2.0 sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 I present the usual stats showing web 2.0 I shared the stage with Marijean Lauzier, the CEO of Digital Influence Group, an agency that consults on Web 2.0. Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. Tags: Web 2.0