Remove viral writing
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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. While they don’t settle the discussion, are good sources for inspiration nonetheless. United States License. United States License.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. Anger leads to virality. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today.

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Marketing Content That Sells

The Effective Marketer

Who’s going to write all that new content? While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Wow, it’s magical!

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How to Break the Rules and Create Great Content

Convince & Convert

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. Scott posts on his blog when he has something to write about, which can be about once per quarter. Then, they also publish the audio and do a write-up.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. United States License.

Planning 100
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Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. The best marketing ends up being what the employees tell their friends about their companies. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. United States License.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Predictions2018 Click To Tweet.