What Makes a Great Creative Brief? « The Effective Marketer
The Effective Marketer
JANUARY 7, 2011
The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. While they don’t settle the discussion, are good sources for inspiration nonetheless. United States License. United States License.
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