Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?

Trending Sources

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Please tell your readers to email me at stephanie DOT miller @ returnpath DOT net, or to reach out to me at @StephanieSAM on Twitter.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Ambal’s Twitter: Ambal ClickDocuments. Social Media (including blogging, twitter etc) is about building trust and relationships with our prospects, customer and community.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. The people we want to reach aren’t on Twitter.”. 10 Unexpected Companies to Follow for Twitter Inspiration.

Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About

Hubspot

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. In the last seven years, Twitter has become a social network with its own unique language -- and rightfully so.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

PR 12

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. And what of Twitter’s “fuzzy math&# ? And don’t forget “Twitter Fuzzy Math&# ( nice blog post here ).

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

RSS 11

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.

RSS 4

Is Social Media Wasted on PR Agencies?

The Point

For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media.

PR 9

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” Happy Twittering!

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown.

6 Things I Wish I’d Known About Twitter Before I Started Tweeting

Opentopic

I was surprised to see that he and I both joined Twitter in March 2009! The post 6 Things I Wish I’d Known About Twitter Before I Started Tweeting appeared first on Opentopic. I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. And although I owe much of my personal success.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them.

MarketingSherpa’s Email Summit 2009

LeadSloth

Unfortunately I can’t be there, but there is live coverage via Twitter. Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality.

SMS 2

Can Twitters growth continue?

Buzz Marketing for Technology

The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. But what is even more surprising and potentially derailing for Twitters growth, is the lack of Twitter adoption in the teen market.

SMS 2

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

To keep things going they almost have to have someone actively promoting or offering expertise through forums, twitter, and stuff like that. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

P2P 7

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

FAQ 2

Twitter Usage Per Capita: How States Compare [Infographic]

Hubspot

Ever wonder how your state stacks up to others in terms of Twitter usage? A year ago we posted an infographic illustrating how states performed relative to each other based on their average Twitter Grade. We also looked at how the 50 states ranked in terms of growth from 2009 to 2010.

PR 21

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? Respond to the twitterer directly. email, phone, Twitter etc.)

Do Automated Twitter Tools Game Social Networking?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

URL 2

Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. Tags: Twitter

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter).

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. For those less Twitter savvy: a retweet is when someone re-posts a Twitter message that they received from somebody else.

Twitter does not have an Out of Office feature

Buzz Marketing for Technology

I have been asked – what is a reasonable response time on Twitter or Blog comment. Since in Twitter or Tweetdeck (or whatever tool you are using to monitor) there are built in delay times. Tags: social media Twitter

Ads 2

Why I Use Twitter

Anything Goes Marketing

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. I'll start off with why I use Twitter and write a follow up post on my strategies for managing it. One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. Twitter allows me to better understand the landscape that I work in.

Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter

SMS 2

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

I think it is equally as important for those that are job hunting to be Twittering. And what better way to distinguish yourself amongst a short list of potential hires than to have a strong following on Twitter because of a unique point of view. Tags: Twitter

Live Blogging Sales 2.0 Event With Twitter - INTENSE Experience

Smashmouth Marketing

I survived the first day of doing live twitter coverage of the Sales 2.0 If you want to follow it on twitter, use hashtag #sales20. Mike Damphousse on Using Twitter to Cover the Sales 2.0 Tags: marketing twitter sales2.0

The 6 Most Important Social Media Trends of 2017

Contently

Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. On Twitter, the age split is relatively even as well: About 45 percent of users are at least 35.).