Smashmouth Marketing

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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. Is it a trend sales reps have to start to accommodate and/or take advantage of? The other consideration is once you have a lead, how do you bring value to that initial interaction.

Trends 100
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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. Is it a trend sales reps have to start to accommodate and/or take advantage of? Clients and prospects are overwhelmed by public domain information.

Trends 100
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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Will the smaller, mid-sized companies follow this trend? Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Will David follow Goliath?

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Will the smaller, mid-sized companies follow this trend? Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Will David follow Goliath?

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. Even to the point on the second day where a whole panel discussion was dominated by twitter talk.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 annekeseley : " sales 2.0 is not the answer. It is a question."

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : I should have known, always a trend setter. What are your thoughts about that? Gerhard : It wasn't Forrester who said that, it was IDC. My view is that they are correct. conference. Gerhard : Yellow.