Marketing Insider Group

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Marketing In Real-Time – The New Trading Room Floor

Marketing Insider Group

Real-time marketing was just getting started in 2009. Is Twitter sentiment for our brand trending up or down? My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. There were just some early social media dashboards, CRM and Google alerts.

Eloqua 100
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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

I joined SAP as Head of North America Marketing in 2009. The other important trend is that as competition intensifies, strengthening customer retention and customer intimacy becomes absolutely crucial. Technologies will enable companies to better analyze their data and make better and smarter marketing and business decisions.

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

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16 Alternative Search Engines and When They’re Used

Marketing Insider Group

Ecosia Image Source: Ecosia Ecosia was created by Christian Knoll in 2009 with a focus on environmental sustainability. It’s also a great way to discover new content ideas, identify trending topics, and build relationships for social media promotions. It was created in 2006 by Rashmi Sinha and was later acquired by LinkedIn in 2012.