Marketing In Real-Time – The New Trading Room Floor
Marketing Insider Group
DECEMBER 20, 2012
Real-time marketing was just getting started in 2009. Is Twitter sentiment for our brand trending up or down? My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. There were just some early social media dashboards, CRM and Google alerts.
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