SmartBrief - Marketing

JANUARY 30, 2024

DVB-T2, approved in 2009, increases bit rates and makes reception more robust compared to DVB-T, while DVB-I aims to pick up both internet and traditional TV services for a unified delivery. DVB Europe and Australia, as well as many Asian, South American and African countries, use the Digital Video Broadcasting standards.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Download our creative testing worksheet to find the formula that makes sense for your brand. It was a massive risk, but one that paid off.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. August 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Kapost

OCTOBER 11, 2018

The year: 2009. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog.

Planning 80

Planning Marketing & Strategy Marketing Content Marketing 80

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. How important are branded terms in paid search? Does PPC advertising help with branding?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

ClickZ

OCTOBER 9, 2020

It wasn’t until around 2009 that machine learning gained its legs and initiatives like the Netflix Prize, a content recommendations algorithm contest, catapulted the industry’s know-how forward and demonstrated its potential commercial applications within the martech landscape and beyond.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Hubspot

FEBRUARY 21, 2023

This was confirmed by a 2009 study that found the biggest factor for impactful coaching was the learner's willingness to be coached. In your next interview, expect to answer a few behavioral questions that test your willingness to learn and grow. What makes coaching so effective? Instead, it's your readiness to be coachable.

Analytics 64

Analytics Examples Studies Practices 64

Convince & Convert

SEPTEMBER 28, 2015

Side note: We ran a little contest on Twitter, after Carolyn Kopprasch (Customer Happiness at Buffer) sparked some interesting conversation around when she joined the platform : @carokopp says she joined Twitter in 2009 – can anyone at #SocialFresh beat this? We have a prize for the winner! pic.twitter.com/wdUQikWQV9. Congrats, Ricky!

Buzz 133

Buzz Blast Campaigns Press Twitter 133

Webbiquity

JANUARY 10, 2010

The ubiquitous Jon Rognerud lists 11 common mistakes made by small companies and those new to AdWords, such as duplicating search ads on Google’s content network (the ads need to be different due to the different context in which they are seen), using too many keywords, sending visitors to your home page, and not properly testing ads.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JANUARY 10, 2010

Aaron Wall talks to Dr. Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Brightedge

MARCH 31, 2022

Keep testing - There is no substitute for in-house testing. In-house testing from companies like BrightEdge that have access to large sets of data and regularly publish their findings also adds further clarity to the inner workings of search engine algorithms like Google’s. How much this still applies today is unknown.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Scoop.it

JANUARY 5, 2021

Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. OKEx also offers demo trading for traders who wish to test what cryptocurrency trading is like. Mint.com is an online banking service dedicated to helping college graduates make sense of their finances.

Education 92

Education Brand Identity Branding Marketing Management 92

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search.

Google 69

Google Verticals Eye-Tracking Click Rate 69

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. Baidu Analytics can generate other relevant reports like page analysis of all pages, landing pages and exit pages, Baidu Advertising data, real-time reporting, and site speed test. which help you identify common SEO problems.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

The Effective Marketer

FEBRUARY 10, 2011

Test them, see if they work, then be the judge. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Salesforce Marketing Cloud

MARCH 9, 2022

When I started in 2009, cloud computing wasn’t well known or widely recognized. The audit covered over 400 unique FedRAMP requirements, everything from data center backup generators to encryption capabilities to logging capabilities for access to the system, and of course, penetration tests.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Convince & Convert

MAY 27, 2014

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. What if you went to your hair stylist and asked for a free haircut to “test drive?”

Work Management 167

Work Management Marketing Management Conversion Top of Funnel 167

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Pressure Test Your Tagline. This decision should only be made after extensive testing across tactics. However, digital ad spending has reached new heights at $107.3

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Anyword

MAY 3, 2022

Then, in 2009, the Grammarly writing assistant entered the scene. With most AI copy generators, this knowledge is only gained after exhaustive testing of many message variants. But busy marketers don’t have the time to test, rewrite, and retest. The New World of AI Writing Assistants.

Marketing AI 52

Marketing AI Lead Ranking AIDA Copywriting 52

ClickZ

MAY 1, 2020

For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves. During the second half of the year, they’ll be testing this capability with some of their agency partners to get feedback before a big rollout.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Advertisements Advertising 114

Adobe Experience Cloud Blog

FEBRUARY 22, 2018

Sure, the numerous sales methodology classes I’ve taken, countless sales enablement meetings and constant testing of “best-practices” have all aided to my success. After my hospitality career, I’ve succeeded in multiple roles in sales development within the highly competitive SaaS space. Please Sign on the Dotted Line.

Work Management 133

Work Management Marketing Management Sales Cycle Cold Calling 133

Albacross

FEBRUARY 12, 2018

Yet marketers spend huge amounts of time, money and creative energy building and testing variants. If there’s one thing that multitudes of split-tests have shown, it’s that CTA buttons can drive dramatically different results. In 2009, Unbounce declared that the majority of future CTA buttons would be orange. Were they right?

Ads 65

Ads Ad Building Case Studies Case Study 65

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Your marketing intelligence is what tells you to run an A/B test, for instance, even though you know choosing just one “champion” means leaving conversions on the table. Too complex.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Leverage and test lead scoring to focus the human touch, not replace it. Engage in lots of testing beyond lead capture. One of the most important things you can test is your messaging.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ClickZ

APRIL 21, 2021

And then on top of everything, my wife became infected, and a few days later, I also tested positive. I started blogging in 2009. In line with the seam, it becomes extremely important to make your brand align with the needs of the market. Like many people, when the coronavirus crisis hit, my business tanked.

Personalization 122

Personalization Brand Identity Branding Consulting 122

seo.co

OCTOBER 6, 2021

Do a quick search on Google Site Speed Test, Pingdom or GTmetrix. Now test your competitors. If you’re still using techniques and strategies from 2009, you’re not doing your website any favors. Thus if you want your pages to rank well, you should deliver a positive user experience to your visitors.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Vidyard

JANUARY 15, 2020

Test Your Sound 5.8 It’s from 2009, but her advice still rings true. Here are some tips specific to remote interviews: Choose software and test it out. Be sure to test it out ahead of time so that you’re not troubleshooting with a guest on the line. Test Your Sound. How to Make an Interview Video 5.1 Go Off Book 6.2

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Convince & Convert

JULY 2, 2014

Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009. When it revamped its recipe, the brand launched a massive campaign to air all its harshest criticism and hold taste tests. Some examples include comparing socks washed with Tide versus the “leading brand” or demonstrating a blind taste test.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Hubspot

JULY 7, 2020

Then, during 2008 and 2009, the company continued to work on partnerships with organizations like Xbox so people could stream through those devices. Every year, the Federal Reserve conducts stress tests to see how much capital banks would have if they were subjected to hefty losses.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Studies 101

WebMarketCentral

DECEMBER 3, 2009

Never Get Bored With My PPC Tasks Checklist by PPC People As Amber writes, "This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals.

Search Engine Marketing 20

Search Engine Marketing Search Marketing SEM Adwords 20

The Effective Marketer

JUNE 23, 2009

They always have great content based on lots of testing they’ve done and publish their results frequently. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. I still suggest checking it out because nothing can beat free training.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Digital B2B Marketing

FEBRUARY 28, 2012

If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. Should all large B2B marketers make a concerted effort to test new opportunities?

Twitter 100

Twitter B2B Marketing Internet Marketing Course 100

Digital B2B Marketing

APRIL 20, 2011

A Quick Content Selling Test. If your registration page fails the test also, don’t feel bad. Most marketers fail this test. Personally, I would not, here are a couple reasons why this fails the content selling test. Go to one of your registration pages. If your form included a $39.99 Would you pay $39.99

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. With buttons, you can test which words or phrases work better. . However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day. Cath Kidston 11.11

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59