How Vevo used original content and nostalgia to bridge the pandemic video shortfall
Martech
AUGUST 3, 2021
. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. . Many videos, many views.
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