article thumbnail

How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. . Many videos, many views.

article thumbnail

6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Meta keyword tags. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page’s main keywords. If a post was about fishing off the coast of Antarctica, for instance, you could populate the meta keywords tag with all sorts of keywords related to fishing, ice, penguins, etc.

Tactics 189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. Meta Tags Are Irrelevant for SEO. Look for information about how to use meta description and title tags effectively and you’ll find a wide spectrum of opinions.

article thumbnail

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. by YouTube.

article thumbnail

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day. September 2009 Online Marketing News.

article thumbnail

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Share it on StumbleUpon.

article thumbnail

How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?