ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Edwards Enterprise Software (now a division of Oracle Corporation). What was your "Aha" moment in 2009?

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Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Second of three posts on demand generation interfaces.)

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009. Custom reports are built in Jaspersoft open source software. Kxen statistical software is integrated for end-user predictive modeling and scoring.

Three Options for Measuring Software Ease of Use

Customer Experience Matrix

Tags: software usability measurement marketing automation lead management software selection demand generation

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Empowering Software Marketing Leaders. That’s the goal of this first-ever business software marketing conference. Each presentation will be tailored specifically for the business software industry , and will deliver highly practical ideas designed for immediate results. Winning Positioning Strategies For Software Category Leadership.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Tags: demand generation marketing automation software selection demand generation

QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?)

Customer Experience Matrix

So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. As someone who has been evaluating software for many years, I fully appreciate the appeal of these sorts of matrices.

Vendor 170

Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

The only reason I’m not being more definite is I did see a lot of pauses, most accompanied by 100% CPU utilization, and occasional spikes in memory usage that I could only resolve by closing the software and, once or twice, by rebooting.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I was in sales and marketing in the software industry our ad agency account rep told me that people read letters and ads in a “Z” format. Tweet.

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Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

Market2Lead User Interface: Attention to Detail Pays Off

Customer Experience Matrix

Tags: demand generation marketing automation campaign management software usability sales lead management association market2lead user interface

Silverpop Engage B2B Adds Visual Campaign Builder

Customer Experience Matrix

Tags: marketing automation silverpop engage b2b vtrenz campaign management lead management software usability user interface demand generation

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Tags: marketing-sales integration low cost marketing software demand generation marketing automation lead management

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if you're gonna copy, make it right

The Effective Marketer

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying.

LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. For recent evidence along these lines, see the 2009 Marketing ROI and Measurements Study published by Lenskold Group and sponsored by MarketSphere , which found that “6 in 10 firms (59%) indicate having an increased demand for marketing measurements, analysis and reporting in 2009 without the budget necessary for those measurement efforts.”

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, no software in the world can flag the error between their and there.

Low Cost Systems for Demand Generation

Customer Experience Matrix

I did publish a real review in July 2009.] Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

The Net-Results system was launched in April 2009 and the vendor says it now has “hundreds” of clients. Tags: low cost marketing software demand generation marketing automation lead management small business software Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The system is aimed at small business but offers an interesting design lesson for everyone.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey.

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Development is done with Java-based desktop software that runs on Windows, Mac or Linux PCs.

Demand 120

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy.

Cloud-Based QlikView Still Isn't Available as a Service

Customer Experience Matrix

I don’t understand QliiView’s reluctance to adopt a Software-as-a-Service model. It has proven viable for many other software companies, including other business intelligence vendors. If there was ever a piece of software suited to SaaS, this is it. I mean, if he had that much money, he could just buy the software outright in the first place. - Tags: qlikview software as a service business intelligence software qliktech cloud computing

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

Tags: software usability measurement software evaluation marketing automation software selection raab guide demand generation

The Enemy of Productivity

The Effective Marketer

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

It shows how specialized software can be much better at one function than general purpose systems. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems. Tags: jesubi sales prospecting demand generation marketing automation lead management crm software Summary: Jesubi is designed to make sales prospecting as efficient as possible.

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Tags: multi-channel marketing demand generation marketing automation crm software Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective?

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Note: in July 2009, Infusionsoft dropped its implementation fees.

are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart. Tags: software usability measurement marketing automation lead management software selection demand generation

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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

I do think these services will be a key success factor in the demand generation market, but there’s a big difference: because demand generation systems are offered as on-demand services rather than on-premise software, the actual deployment is much simpler. Tags: low-cost marketing software marketing automation low cost marketing software lead management demand generation Summary: basic demand generation features are close to a commodity.

Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. SAS sees itself as selling software applications for specific tasks (like credit risk analysis) rather than the underlying analytical tools. SAS did mention several initiatives to cooperate with other players (except maybe other application software developers), but also seems quite willing to go it alone when necessary.

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

Tags: marketing automion low cost marketing software lead management sales automation small business software demand generation

Demand Generation Usability Scores - Part 2

Customer Experience Matrix

Tags: demand generation software software usability measurement marketing automation lead management

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. This isn’t an inherent problem with Software-as-a-Service itself: remember, the B2B marketing automation vendors themselves all operate on a SaaS model, and there is a growing number of SaaS business intelligence systems too. Tags: software as a service demand generation marketing automation sales automation

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