Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. The topic of Quality vs. Quantity in demand gen has been a constant debate.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. These are common job requirements: Experience with: Marketing Automation software. Sales Force Automation software (primarily Salesforce.com). Technically savvy, comfortable with software applications. And ideally they’re also good with software applications and can do a little bit of HTML coding.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. First of all, I think Marketing Automation software has great promise. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

Is social media effective for B2B lead generation?

Sales Lead Insights

A side note: To learn more about how the B2B sales industry is leveraging social media, software and the Internet, consider attending Sales 2.0 I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I was in sales and marketing in the software industry our ad agency account rep told me that people read letters and ads in a “Z” format. Tweet.

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. There is hardware at the receiving gateway; there is software on those machines; there are reputation-based filtering services like Postini and Cloudmark ; and then there are filters in software such as Outlook 2007.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Tags: demand generation marketing automation software selection demand generation

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

But there are real costs for the software and systems that run this site. There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub.

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The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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American Business Media - Research & Marketing

delicious b2bmarketing

Committees and Councils Media Advisory Council Media Promotions Committee PR/Corporate Communications  American Business Media | About | Privacy Policy | Jobs | Contact Powered By Association Catalyst Association Management Software.

Good Look at QlikView from a Microstrategy Consultant's Viewpoint

Customer Experience Matrix

Tags: qlikview business intelligence software qliktech

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

The bad news is that gaining real insight from that data is difficult—though a horde of software developers is working on it. Social media monitoring software is a fast-growing category of tools designed to slice up online conversations to try to determine things like where conversations about your brand occur most often, or how much you are being talked about versus your competitors.

Why marketers must become the new publishers

Chris Koch

It’s great because the software acts as a battering ram for alignment between marketing and sales. One of the great trends were seeing at ITSMA is increased automation of the lead process. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof).

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Edwards Enterprise Software (now a division of Oracle Corporation). What was your "Aha" moment in 2009?

Influencers: the key to content marketing

Biznology

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. Steve has been blogging and tweeting about his brand successfully since 2009.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

For example, a B2B site that sells recruitment software might be visited by a company’s HR manager to gauge the effectiveness of the software.

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Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to.

Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Second of three posts on demand generation interfaces.)

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009. Custom reports are built in Jaspersoft open source software. Kxen statistical software is integrated for end-user predictive modeling and scoring.

Three Options for Measuring Software Ease of Use

Customer Experience Matrix

Tags: software usability measurement marketing automation lead management software selection demand generation

How To Price Software Without Just Rolling The Dice

Everything Technology Marketing

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. How To Price Software Without Just Rolling The Dice " compiles some critical lessons most of us have learned the hard way over the years. What are your thoughts and advice on software pricing

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Empowering Software Marketing Leaders. That’s the goal of this first-ever business software marketing conference. Each presentation will be tailored specifically for the business software industry , and will deliver highly practical ideas designed for immediate results. Winning Positioning Strategies For Software Category Leadership.

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. But consumer-oriented marketing automation products from vendors like Unica , SAS and Teradata are still commonly sold as traditional on-premise software.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. Last week I asked the question: will content marketing kill trade publications ?

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring.

CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap

Captora

Company: Jive Software , a provider of communication and collaboration solutions for business. Her path: It didn’t take long for Steele to ascend to the top seat at Jive Software. He is the former senior vice president of marketing for both SpringSource and Agile Software.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

Firms that were or are now public: Google, HubSpot, Liveperson, Marin Software, Salesforce, Tableau, and Teradata. Marketing SoftwareOfficially, my first published marketing technology landscape graphic was in 2011.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. loyalty systems marketing automation software beanstalk data

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

if you're gonna copy, make it right

The Effective Marketer

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying.

RSS 2

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas.

CRM 1

QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?)

Customer Experience Matrix

So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. As someone who has been evaluating software for many years, I fully appreciate the appeal of these sorts of matrices.

Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

The only reason I’m not being more definite is I did see a lot of pauses, most accompanied by 100% CPU utilization, and occasional spikes in memory usage that I could only resolve by closing the software and, once or twice, by rebooting.