ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Edwards Enterprise Software (now a division of Oracle Corporation). What was your "Aha" moment in 2009?

Paper 169

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009. Custom reports are built in Jaspersoft open source software. Kxen statistical software is integrated for end-user predictive modeling and scoring.

Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Second of three posts on demand generation interfaces.)

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Empowering Software Marketing Leaders. That’s the goal of this first-ever business software marketing conference. Each presentation will be tailored specifically for the business software industry , and will deliver highly practical ideas designed for immediate results. Winning Positioning Strategies For Software Category Leadership.

Three Options for Measuring Software Ease of Use

Customer Experience Matrix

Tags: software usability measurement marketing automation lead management software selection demand generation

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. But consumer-oriented marketing automation products from vendors like Unica , SAS and Teradata are still commonly sold as traditional on-premise software.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring.

Act-On 120

How To Price Software Without Just Rolling The Dice

Everything Technology Marketing

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. How To Price Software Without Just Rolling The Dice " compiles some critical lessons most of us have learned the hard way over the years. What are your thoughts and advice on software pricing

Price 100

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

The Net-Results system was launched in April 2009 and the vendor says it now has “hundreds” of clients. Tags: low cost marketing software demand generation marketing automation lead management small business software Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The system is aimed at small business but offers an interesting design lesson for everyone.

free stuff that sells. maybe.

The Effective Marketer

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. 4 Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase.

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. This isn’t an inherent problem with Software-as-a-Service itself: remember, the B2B marketing automation vendors themselves all operate on a SaaS model, and there is a growing number of SaaS business intelligence systems too. Tags: software as a service demand generation marketing automation sales automation

CRM 182

because you can't beat free marketing training

The Effective Marketer

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?)

Customer Experience Matrix

So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. As someone who has been evaluating software for many years, I fully appreciate the appeal of these sorts of matrices.

Vendor 170

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. The topic of Quality vs. Quantity in demand gen has been a constant debate.

Sales 231

are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I was in sales and marketing in the software industry our ad agency account rep told me that people read letters and ads in a “Z” format. Tweet.

CPA 210

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. The topic of Quality vs. Quantity in demand gen has been a constant debate.

Sales 216

Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

The only reason I’m not being more definite is I did see a lot of pauses, most accompanied by 100% CPU utilization, and occasional spikes in memory usage that I could only resolve by closing the software and, once or twice, by rebooting.

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. The company’s software empowers users to make IT service requests through self-service portals, while also streamlining the service delivery workflow on the back end. Think quickly.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Edwards Enterprise Software (now a division of Oracle Corporation). Jonathan Kantor: When I started my career with JDE in the late 90’s, white paper development was considered the exclusive domain of the software development department.

Paper 191

Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* I already mentioned that Marketing Studio is designed as a true Software-as-a-Service system. Tags: aprimo software as a service demand generation marketing automation inbound marketing

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

Market2Lead User Interface: Attention to Detail Pays Off

Customer Experience Matrix

Tags: demand generation marketing automation campaign management software usability sales lead management association market2lead user interface

Silverpop Engage B2B Adds Visual Campaign Builder

Customer Experience Matrix

Tags: marketing automation silverpop engage b2b vtrenz campaign management lead management software usability user interface demand generation

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Tags: marketing-sales integration low cost marketing software demand generation marketing automation lead management

Eloqua 156

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

Edwards Enterprise Software (now a division of Oracle Corporation). My background is old-school software development. I spent plenty of time working on applications and a fair bit developing systems software. White papers come in all shapes and forms.

Paper 186

if you're gonna copy, make it right

The Effective Marketer

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying.

LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. For recent evidence along these lines, see the 2009 Marketing ROI and Measurements Study published by Lenskold Group and sponsored by MarketSphere , which found that “6 in 10 firms (59%) indicate having an increased demand for marketing measurements, analysis and reporting in 2009 without the budget necessary for those measurement efforts.”

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, no software in the world can flag the error between their and there.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. First of all, I think Marketing Automation software has great promise. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

One of my favorite case studies ( Insurance Firm Wards Off Costly CPU Upgrades With Compuware Strobe ) is one I worked on when I was a marketing manager for a software company. Case studies come in all shapes and forms.

Low Cost Systems for Demand Generation

Customer Experience Matrix

I did publish a real review in July 2009.] Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Note: in July 2009, Infusionsoft dropped its implementation fees.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here.

Vendor 166

Pedowitz Group Offers Free Support for New Eloqua Clients

Customer Experience Matrix

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. This has less to do with learning the software than with knowing what works and how to apply it to their own business. Tags: software usability measurement demand generation marketing automation marketo lead management raab guide eloqua silverpop demand generation

Eloqua 139

Is social media effective for B2B lead generation?

Sales Lead Insights

A side note: To learn more about how the B2B sales industry is leveraging social media, software and the Internet, consider attending Sales 2.0 I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

When I worked at a multi-national software company, it wasn’t unusual to have the marketing and sales teams at odds with each other. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

How Demand Generation Systems Handle Company Data: Diving into the Details

Customer Experience Matrix

More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. Tags: low-cost marketing software marketing automation lead scoring lead management software selection demand generation Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.