50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

Trending Sources

Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy

Content Standard

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. Social Is Becoming Expensive. percent of marketing budgets in 2009 to 11.7

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches.

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All social media sites should offer profit sharing and ad revenue

Biznology

Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? —

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Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. research colleges and social media universities and social media

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right?

Case study: Fast-growing B2B expands social media exposure

grow - Practical Marketing Solutions

He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Our social media growth has paralleled the rapid financial growth of our company.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company.

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Good news for the economy might be bad news for social media

grow - Practical Marketing Solutions

Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. The rise of the social web coincided with a period in the world economy when a lot of people had time on their hands.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Mobile access to the social Web is a virtual requirement to do it well.

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

Driving Engagement through Social Media for Healthcare Providers

Modern B2B Marketing

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. In fact, many healthcare companies are starting to become more involved in social media. Social Media

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Sharing photos, videos, press releases, media coverage, speaker updates, etc.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. In fact, that is exactly why I created our YouTube channel.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? A free DIY approach to social media by iMedia Connection.

PR 7

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. I took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming!

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

Fast forward to 2009, the year I became a serious content creator. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. Fast forward to 2009, the year I became a serious content creator.

Social proof and your battle for credibility

grow - Practical Marketing Solutions

While researching my new book Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement!

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Tags: Media Last week I asked the question: will content marketing kill trade publications ?

B2B’s social media superstars

grow - Practical Marketing Solutions

Yesterday I covered the five worst B2B social media screw-ups, so now let’s look at the BEST. A recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one.

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web.

Social media: Old people rule!

grow - Practical Marketing Solutions

Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. The truth is, I probably know less about social media marketing than he does … Tweet what? Sure, I am a child of the new media generation.

The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today.

B2B's social media superstars

grow - Practical Marketing Solutions

photo credit: me Yesterday I covered the five worst B2B social media screw-ups , so now let’s look at the BEST. A recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one.

What Stephen Hawking Can Teach You About Social Media Marketing Strategy

Modern B2B Marketing

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. When it comes to social networking and social media marketing , what can you learn from this extremely accomplished scientist?

Social media in numbers too big to ignore

grow - Practical Marketing Solutions

I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them.

This is the future of social media

grow - Practical Marketing Solutions

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. 1) Hyper social measurement – At some point soon, Google is going to start doing something bold with the volumes of personal data they’re collecting.

GPS 2

Essential B2B social media start-up strategies

grow - Practical Marketing Solutions

Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company evidently took a very well-thought-out and measured approach to embarking on a social media campaign. of the occasional, peripheral social media participant.

Marketing strategy & social media: Some rationality, PLEASE!

grow - Practical Marketing Solutions

That's why I get so upset when so-called professionals make statements like this in a recent blog post: "social media should be at the heart of every company's marketing strategy." Repeat after me: Not all companies and products can equally benefit from social media.