• WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [2009, Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [2009, Salesforce.com] Genoo Aims to Shake Up Marketing Automation Market
    The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500. Note: this post was originally published on the WebMarketCentral blog in September 2009.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 22, 2009
    [2009, Salesforce.com] SalesFusion Combines Online and Offline Marketing with CRM
    But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions.
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 21, 2009
    [2009, Salesforce.com] Genoo Aims to Shake Up Marketing Automation Space
    The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [2009, Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
    Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 21, 2009
    [2009, Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
    The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Another way to look at it: Johnson showed me that it took 12 clicks to log an email in Salesforce.com, compared with about three clicks in Jesubi. Automated synchronization is available for Salesforce.com using their standard APIs.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [2009, Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. ActiveConversion assumes that other attributes will be stored in the external email system or Salesforce.com, and any selections using those attributes will be done in those systems.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 14, 2009
    [2009, Salesforce.com] SiteCore Adds Analytics and Marketing To Web Content Management
    Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 17, 2009
    [2009, Salesforce.com] Marqui Combines Content Management and Demand Generation
    To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. Emails are defined as activities within a campaign and assigned an execution schedule, email template, and target group. The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [2009, Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before.   To set up email templates, click Setup |Communication Templates | Email Templates.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 14, 2009
    [2009, Salesforce.com] LeadLife Mixes Advanced and Simple Features
    But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 5, 2009
    [2009, Salesforce.com] True Influence Opens a Window into Future Demand Generation
    In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) True Influence has existing integrations with Salesforce.com and SugarCRM. People develop new products because they feel they can offer something existing products do not.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [2009, Salesforce.com] Act-On Software Does List-Based Demand Generation
    In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. Dealers and similar channel partners can be assigned Act-On accounts with access to the library of marketing materials, including documents and email templates.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 18, 2009
    [2009, Salesforce.com] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
    I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. The balance use the company's sales automation product, SalesView, (which is what let them get away without Salesforce.com integration for so long), and a partner portal called ResellerView. This applies both to SalesView and Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 16, 2009
    [2009, Salesforce.com] How to Compare Demand Generation Vendors: Choosing Summary Measures
    Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. Campaigns can be saved as templates and reused, but the initial construction starts with a blank list. This seems counterintuitive; surely it would be simpler to start with a prebuilt template?