WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. The group included people of diverse professions, ages, and life experience.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

NOVEMBER 11, 2008

Sales Materials. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

FEBRUARY 18, 2009

Sales Materials. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.          February 18, 2009 in Social Media | Permalink. Case Studies. Content Marketing.

Social Media 120

Social Media Media Forrester Copywriting 120