B2B Email Benchmarks: Answers Vary Widely
Customer Experience Matrix
APRIL 15, 2012
I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.
120 
Let's personalize your content