• MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [2009, Research] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    Use Your Best Customers as Your Research Lab. To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. The two studied the cluttered yet embryonic photo-sharing app marketplace and realized there was an opportunity to develop a filter-based app that also boasted a social network.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [2009, Research] How Data is Democratizing Growth and Driving Disruption
    According to a study of 3,200 high-tech startups conducted by researchers at UC Berkeley and Stanford, over 90% of high-growth internet startups fail within the first three years. The data virtualization company, founded in 2009, decouples data from infrastructure for improvements in business resiliency, agility, and access to the cloud. Launching and growing a business has never been easy, but it used to be a lot harder.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [2009, Research] The 6 Most Important Social Media Trends of 2017
    That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [2009, Research] How to Overcome the Challenges of Managing a Remote Agency
    6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. Check testimonials: If hiring via sites like Upwork or PPH , thoroughly research ratings, reviews, and testimonials from recent clients.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2009, Research] The Stories Behind 5 Social Networks That Never Caught On
    They cited a disastrous site redesign in 2009, after which traffic and users plummeted. According to their research, social networks with many users who only had one or two friends were much more vulnerable to collapse than networks with users who had several friends. Publish blog content with a diverse array of examples and case studies from different brands and experts in your industry. What was the first social network you ever joined?
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [2009, Research] Why Do Insurance Companies Advertise So Much?
    So when that happens, they’re going to research two or three companies. trillion in premiums in 2015, a 15 percent increase over 2009. A 2016 study by Velocify surveying over 1,000 insurance agencies found that those who spend at least 15 percent of their revenue on marketing are more likely to see “significant revenue growth” of at least 20 percent year over year. How many insurance ad campaigns can you name off the top of your head? Probably a lot.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2009, Research] Skyword’s Top Takeaways from Content Marketing World 2016
    In a recent CMI study, only 20 percent of marketers said they are fully committed to a content marketing approach. “For LEGO, through research and ongoing engagement, we’ve identified two core needs: building together and pride of creation,” said Silberbauer. For Crestodina, the keys are: Original research. Could people trust a large institution in 2008 and 2009? Co-written by Linsey Morse.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [2009, Research] Top 10 Advantages of Online Marketing for Professional Services
    As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. A study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. From our research, we found that purchasers are looking for experts online in a number of ways, including in search engines, by reading online reviews, on social media, through webinars, and more.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [2009, Research] 7 Things About Online Reviews Every B2B Business Needs to Know
    Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. Industry-wide research reports or surveys of what people think of different B2B services. Really positive customer stories, of course, are sometimes known as case studies. Some of that “pre-purchase research” will be reading online reviews. That’s according to a Harvard Business School study by Michael Luca. Ever wondered what people say about you behind your back?
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [2009, Research] How 3 Insurance Companies Took Content Marketing by Storm
    So when that happens, they’re going to research two or three companies. He also has his book, Content Warfare , and some impressive case studies to prove it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. In fact, if Hanley’s Murray Group case study proves anything, it’s that content marketing is not just for major players.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009, Research] The Sequel Paradox, in 11 Charts
    First, as I pointed out in this recent data study on the Oscars , the films nominated for Best Picture by the Academy are never the highest earners. Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. A recent study on innovation carried out by professors from the Universities of South Florida, Binghamton, Texas San Antonio, Munster, and Lausanne explains why we tend to like the continuing storylines of sagas better than repeats.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2016
    [2009, Research] Survival Skills for the Hedge Fund Apocalypse
    There’s a reason why it’s been viewed more than 26 million times since 2009. The University of Michigan studied the impact of improved communication related to medical errors. According to the Chestnut Advisory Group’s research, trusted asset managers will: Raise significantly more capital. There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [2009, Research] Break the mold: Why content marketing needs to be like a chalupa
    According to research by TrackMaven (and verified by many others), a majority of professional marketing content fails to have an impact. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. When I wrote the first edition of The Tao of Twitter in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.”
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009, Research] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Here, we’ll take a look at five key insights from the study to help both recruiters and job seekers maintain a competitive edge. For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. The biggest takeaway from the research?
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009, Research] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Here, we’ll take a look at five key insights from the study to help both recruiters and job seekers maintain a competitive edge. For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. The biggest takeaway from the research?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2009, Research] How Much Money Has Been Invested In Content Marketing Technology
    Growth momentum continued in the first half of this year, driven in part by the increasing sophistication with which leading brands, marcom agencies, and forward-looking boutique content marketers are studying and engaging their target users with more testing, research, planning, and leveraging their most effective and efficient content, technology and talent. There are 1876 marketing technology companies according to chiefmartec.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [2009, Research] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. If you have any questions or would like to write about the research, feel free to reach out to press@radius.com. Click on image to download full infographic.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [2009, Research] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Back in 2009, CEB conducted a study to try to understand what sets apart the very best sales representatives from everyone else. We have to show consumers that, despite all their research, somewhere along their learning journey they missed something that is extremely important to their business, whether that’s saving or making more money, mitigating risks, or penetrating new markets. “Our biggest competitors are our customers.”
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [2009, Research] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    If you’re looking for a new gig, recent research shows that you may be better off as the former. According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. Read on to dive into some of the study's most compelling findings.
  • CONTENT STANDARD  |  THURSDAY, JULY 23, 2015
    [2009, Research] Erasing Digital Publishing Imperfections from Your UX Design
    There has been plenty of research surrounding the impact of color and the different emotions it evokes. There is even scientific studies looking into whether or not people will share content based on the specific color of the imagery. Georgia Tech recently did a study that looked at what encouraged people to share content on Pinterest. We’ve all been there—you’re surfing the five sites you bookmarked, and then all of a sudden something catches your eye.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [2009, Research] UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
    According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Well, research from eMarketer found that in 2013, around 70 million Americans used music streaming services like Spotify and Pandora or downloaded music on their phones.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2009, Research] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009, Research] 10 User Generated Content Campaigns That Actually Worked
    According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands , while other studies show consumers trust user generated content more than all other forms of media. The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. increase in revenue between 2009 and 2010.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [2009, Research] Shape the B2B Barometer
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. The study was created by the B2B marketing community, for the B2B marketing community. Second, to identify the challenges faced by the marketing community so that trade bodies which support the study (The BMC and IDM) can help to address these. Now it’s evolving and you can shape its future.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [2009, Research] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    While books could be (and have been) written about each of these diets, I hope this post encourages further research and investigation. Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016. Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. Vegan. Gluten-free. Paleo.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, Research] 87 New (Really) Marketing Automation Stats
    It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • THE B2B RESEARCH BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [2009, Research] A wake up call for market research agencies
    The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. the research team engage well with them).
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, Research] 10 Ways to Optimize Your Lead Conversion Rate
    Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009, Research] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    Bureau of Chemistry split into two separate agencies: the Bureau of Chemistry and Soils, which handled research, and the Food, Drug, and Insecticide Administration, which handled regulations. And, after conducting clinical studies in order to prove effectiveness, they had to disclose any serious side effects. It was up to the FDA to review the clinical studies and approve new drugs before they could be marketed. 2009: FDA 2.0.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [2009, Research] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. According to a recent study , 85% of CMOs are doing NO measurement of cross-channel efforts.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009, Research] Insights from the B2B Barometer
    Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research , the BMC and the IDM. Guess what it was five years ago in Q2 2009? The post Insights from the B2B Barometer appeared first on Circle Research - B2B market research company
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [2009, Research] 8 Elements of the Perfect Blog Post
    It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. So, scan my blog post to capture the key elements of the perfect blog post, and then definitely take a look at Kevan Lee’s article on Buffer to get many more research study details that support these recommendations. According to research, they should be longer!
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009, Research] Why Introverts Make Great Leaders
    There are studies and gender lines that run through it. In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. Ongoing research from Harvard suggests that solitude can actually make a person more capable of empathy towards others. At this moment, there is an article making the rounds called " The Confidence Gap."
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Research] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Research] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009, Research] Klout Founder says Lithium deal will propel new development
    At some point you need to balance pure research with commercial interests. Fernandez had an opportunity to study English and political science at Oxford University for a year before landing his first job in 2000 with a technology consulting firm in Los Angeles. In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product. This is early 2009 and the economy was terrifying. The genesis of Klout circa 2008.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, Research] Diversity: A Strategic Business Issue
    A 2012 study by McKinsey, “ Is there a payoff from top-team diversity ?”, The study evaluated the executive board composition, returns on equity (ROE), and margins on earnings before interest and taxes (EBIT) of 180 publicly traded companies in France, Germany, the United Kingdom, and the United States over the period from 2008 to 2010. Research shows that diverse viewpoints generate the lively debate that can create new ideas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009, Research] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. I have been using Twitter primarily as a research tool to find new content to share. The post Case study: Creating social media benefits in a regulated industry appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2009, Research] Who’s an Expert, and Why Experts Write Ebooks
    An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. of total US book sales in 2009 to 5% of the market in the first quarter of 2010. Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009.
  • WRITTENT  |  TUESDAY, NOVEMBER 12, 2013
    [2009, Research] SEO is Dead. Content Marketing = Guaranteed SEO
    A recent Searchmetrics study brought more weight to what we’ve known for a full year: social signals, defined as shares, comments, ReTweets and similar factors, is critical to guaranteed SEO results. Let’s take a walk back to 2009, when optimizing your website for guaranteed SEO results could typically be achieved with the following factors: Reciprocal Link Exchanges. SEO as we know it is actually gone forever.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2009, Research] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, Research] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. The latest research from Content Marketing Institute has found that small companies allocate 31% of their marketing budget to content, as opposed to only 24% at enterprises. IBM Global CMO Study. Case Studies. Target Case Study.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [2009, Research] Why Your Professional Services Marketer Needs Mentoring
    In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. I felt fortunate to have landed a job that would actually be relevant to everything I studied at college, especially at a time where the economy and job market were not so hot.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, Research] 7 Steps to Transforming Into an Inbound Agency
    Inbound agencies must be their own best case study -- but more on this in a later step.). Aaron Aders, Co-founder and Market Research Director, Digital Relevance. In other words, be your own best case study. Acting as your own best case study will make the impact you''re promising seem attainable, and grounded in reality. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [2009, Research] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. ExactTarget’s Marketers from Mars report and the Hinge Research Institute’s How Buyers Buy study identified considerable differences between marketers and their customers. In our last interview, Steve McKee asked if Big Data was the future of marketing.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [2009, Research] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    Some research companies, for example, provide data and statistics for a fee. Use Creative Commons to find free images to use (and then cite their source), pay for your images using a stock photography service like iStockphoto, and do your homework when you're conducting research. After all, that page you set up in 2009 with the entry rules for your temporary, short-lived Facebook contest probably isn't providing people with much value any more, is it?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, Research] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [2009, Research] The results are in: An experiment in social influence
    The results from this blog post provide a fascinating lesson and case study: The business situation. Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat. The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009, Research] B2B and the tourism industry: Why mobile is key to successful digital strategy
    Without leveraging mobile as an integral part of your digital strategy your carefully thought out plans might not be secured for the future – here’s why: Recent research underlines the case for going mobile. Meaning that it probably will be safe to accept 2010 research from Gartner forecasting the number of global mobile connections to swell to 6.5 2012 Google research on the travel and tourism industry further accentuates the potential impact of mobile for B2B digital strategy.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [2009, Research] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.
  • AGGREGAGE  |  WEDNESDAY, OCTOBER 10, 2012
    [2009, Research] The New World of Member Engagement – Webinar Series
    Shana’s innovative approach to communications has been widely acclaimed; she was one of five women named to Washington Post’s list of “Up and Comers in Technology” in 2009 and was recognized that same year as one of the most creative people in new media by Washington Life Magazine. Peggy is currently vice-chair for ASAE’s Executive Management Section Council and on the ASAE University faculty and has been active on several other projects including the Decision to Volunteer study.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [2009, Research] PowerViews with Dave Munn: The Transformed Marketing Organization
    Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [2009, Research] Top Social Media Measurement and Tracking Tools
    2009 Eddie and Ozzie Awards Winners. Research. Case Studies in Custom Content. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [2009, Research] Personalize, Challenge & Engage
    There is an exciting set of new research to help you understand the way purchasing decisions are made, and new ways you can leverage this science to create better content to drive more favorable and faster purchase decisions. In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains. You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [2009, Research] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Here are eight fantastic facts from the Social Habit’s latest study. Check out this growth rate between 2009 and 2012. I would like to see more research about this as far as loyalty to coupons versus content, attitudes, conversions, etc. Many thanks to my partners Jay Baer , Jason Falls and Tom Webster of Edison Research for collaborating on this project.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [2009, Research] B2B Email Benchmarks: Answers Vary Widely
    I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [2009, Research] How a Small VC's Commitment to Content Made a BIG Difference
    In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. This is a guest post written by Brian Zimmerman.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 23, 2012
    [2009, Research] Did you see the unicycling clown?
    Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. And then the second study, threw a clown into the mix.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 23, 2012
    [2009, Research] Did you see the unicycling clown?
    Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. And then the second study, threw a clown into the mix.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [2009, Research] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [2009, Research] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. 53% of employers now research candidates on social networks before hiring. • ” B2B Marketing Research and Statistics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [2009, Research] Why are America’s fastest-growing companies killing their blogs?
    Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined. We can’t tell for sure, but I would not make that conclusion from this study.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009, Research] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [2009, Research] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [2009, Research] SMB a New Year Bright Spot for IT Sales and Marketing?
    According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Leveraging research white papers, case studies and diagnostic assessments, sales and marketing can help increase opportunity awareness and prioritize that important IT infrastructure or business solution.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, OCTOBER 21, 2011
    [2009, Research] Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
    At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 48:37 – Case study: 65 percent of leads that were sales ready came from leads that were previously lost, ignored or discarded.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [2009, Research] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. 3 Ways social media market research can impact your business by ListenLogic. Social Media Research, Facts and Statistics.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [2009, Research] Open Research: A Framework for Social Analytics
    You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [2009, Research] Blogging, social media use skyrocketing at universities
    From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. The latest research shows a slight decrease to 68%.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2009, Research] 8 Key Mobile Marketing Trends
    million by year-end 2010, increasing by nearly 50 percent from 2009. This research suggests that consumers want mobile pages to work as quickly as possible. Users are becoming increasingly dependent on mobile sites and applications for instant access to information, tools, deals, and product research. New Ebook: Top 5 Mobile Marketing Case Studies. Study marketing strategies to take advantage of mobile's growing influence.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [2009, Research] Google Becomes First Company to Hit 1 Billion Views per Month
    The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4% A study last year indicated that Google generates more than 10 billion searches per month, but that is probably much higher today. million in 2009, according to a Neilsen survey. And a recent study by MyVoucherCodes suggests that 22% percent of all grandparents in the UK are using a social network. Imagine if your website received 1 billion unique visitors a month.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2009, Research] The 2011 #Nifty50 Top Twitter Men Reprise
    Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.
  • VIEWPOINT  |  MONDAY, MAY 23, 2011
    [2009, Research] New Response Databases - Valuable Resource for B2B Marketers?
    To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. This year, we decided to expand the studies beyond compiled databases into the relatively new area of response databases. So that’s the background…now on to the conclusions from our new study.
  • TONY ZAMBITO  |  SUNDAY, MAY 1, 2011
    [2009, Research] Plan for the Social Buyer Before It’s Too Late
      Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia. To say things are changing is an understatement. 
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [2009, Research] Technology Marketing Budgets Recover With Strength into 2011
    According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011. For more research and best practices information visit [link] Source: IDC Webinar: Digital Content Matchmaking: Address Changing Buyer Needs or Risk a Bad First Date: [link].
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [2009, Research] 3 Marketing Lessons From Charles Darwin
    Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Studies show: 78% of internet users are conducting product research online 1. Companies spent 17% less on trade shows in 2009 verses 2008 4. In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [2009, Research] Content Curation Grows Up, Original Content Still Key
    My friends at HiveFire recently executed a content curation study of 150 marketing executives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. This entry was posted in Content Curation , Content Marketing , Content Strategy and tagged content curation , Content Marketing , content marketing research , hivefire , rohit bhargava.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [2009, Research] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [2009, Research] Business Blogging Up 17 Percentage Points in 2 Years [New Data]
    HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted. The 2011 research was based on responses from over 600 professionals knowledgeable about their business' marketing practices. For more results from the 2011 study, watch the 2011 State of Inbound Webinar.
  • MLT CREATIVE  |  TUESDAY, MARCH 1, 2011
    [2009, Research] B2B Marketing Events Around The World - Mar 2011
    Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. March 23, The Social Consumer: Case Studies and Roundtables. New York, NY: Reps from companies such as PepsiCo, Sony and Kotex will showcase their case studies on how they engaged, influenced and serviced consumers through innovative social programs. Las Vegas, NV: Don’t miss this corporate social media marketing event featuring the latest insights and case studies on social media strategy.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2011
    [2009, Research] Inbound Leads Cost 62% Less than Outbound [New Data]
    The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations. Previous studies conducted in 2009 and 2010 showed strikingly similar results: the 2009 survey showed that inbound marketing dominated organizations experienced a 61% lower cost per lead; in 2010 the delta was 60%. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [2009, Research] Best Email Marketing Tips, Tactics and Metrics of 2010
    According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. While social media is the flashy show horse of online marketing, email remains the solid workhorse.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2009, Research] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Gartner CIO Study Highlights Need for Outcome-Base.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2009, Research] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2009, Research] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. MIT Study Suggests Social Networks Influence Behavior by MediaPost Online Media Daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [2009, Research] Case study: Fast-growing B2B expands social media exposure
    He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. I invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Our first research objective was to pinpoint where our audience was hanging out and what was being said about incentives.
  • AMBAL'S AMUSINGS  |  MONDAY, JANUARY 31, 2011
    [2009, Research] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [2009, Research] Best Google AdWords Tips and Tactics of 2010
    According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. In addition, more than half of companies that use paid search increased their budgets for it last year.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2009, Research] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tuesday, January 25, 2011 Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Alinean just had the pleasure of wrapping up a webinar with SiriusDecisions analyst Jim Ninivaggi, and this session contained important research and advice for developing the right B2B sales enablement strategy and tools to address key buyer changes into 2011 and beyond. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [2009, Research] Research: Fastest-growing companies accelerated social media usage
    Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S. Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2009, Research] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2009, Research] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [2009, Research] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Recent research from the University of Texas suggests that many of the actions people take on Facebook follow traditional psychological and physiological gender roles.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [2009, Research] Is Social Media Really Living Up to Expectations?
    I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. A big section of the study is going to be about software and tools that can track someone from when they become a member of a social network to when they download a whitepaper and become a part of a standard CRM system.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [2009, Research] Is Social Media Really Living Up to Expectations?
    I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. A big section of the study is going to be about software and tools that can track someone from when they become a member of a social network to when they download a whitepaper and become a part of a standard CRM system.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2009, Research] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Latest Research.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2009, Research] 90 Tips to Make Your Blog Rock
    Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. For me that might be something like “Social Media Case Studies” so that any new content on the Web that fits that phrase will be fed to you by Google, either as it happens or daily. Did some good research about click bank and will look more into #77, very interesting.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2009, Research] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • ANNUITAS  |  TUESDAY, DECEMBER 21, 2010
    [2009, Research] Five New Year’s Resolutions for the B2B Marketer
    Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Yet more studies showed that in 2010, marketers still listed lead quality and delivery as their top challenges. In a recent post on research Jonathan Block from Sirius Decisions shows the importance of process and the impact it has on revenue. The study states that this rate has held steady over the last three years.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2009, Research] The Best FREE White Papers of 2010
    The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketingWhite Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?
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