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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. • ” B2B Marketing Research and Statistics.

Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy.

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Vital statistics for every B2B marketer

Earnest about B2B

Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: 2009 CSO Report ( [link] ). Got some vital statistics you’d like to share… please feel free to add to the list.

Research: Fastest-growing companies accelerated social media usage

grow - Practical Marketing Solutions

Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. Twitter Statistics. Facebook Statistics.

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Market Research Findings from Around the Web. in 2009 to 11.3%

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Noting some statistics on the explosive growth of online video, David L. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

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More irresponsible social media financial "research"

grow - Practical Marketing Solutions

One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. You're trying to make a statistical correlation to financial performance based on limited data during a RECESSION?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics.

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Surprising research shows high social media involvement from B2B

grow - Practical Marketing Solutions

. Yesterday Business.com released additional results of its milestone study of social media usage across American business, this time with a focus on B2B. This research should put an end to the argument over the relevance of social media in the industrial sector.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?" 6 Steps to Successful Case Studies.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Social Media Facts, Stats and Research.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

T he recent Harvard study (6/09) is worth the read… Separately, I did find one reach/impression benchmark for Twitter. Some social network statistics as a bonus: reach, velocity and social capital. More than 50 statistical measures displayed with graphics and maps.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. 2009). of the 2009 ISCRAM Conference. 2009). 2009). Lenhart, A (2009).

Buyers Increase Use of New Info Sources

WriteSpark

Research and analysts. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs. For marketers, this study confirms the need to create extensive and regularly updated content.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

Twitter for business: Four breakthrough insights

grow - Practical Marketing Solutions

Ben, I love the detailed statistics and correlations you're making through your analysis of Twitter successes and failures. If you want to catch someone’s eye, think like a headline writer and make sure the main topic keywords or a number/statistic are found in the first 3-5 words.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You are excited until you see two key site statistics that burst your bubble.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Based on the other studies, this seems low – although a social media profile is a more restrictive requirement than the other definitions apply. The Media Audit gives yet another set of statistics on time by medium.

Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR.

Put one in the loser column for Mashable

grow - Practical Marketing Solutions

Forget confounding factors like spammers among your followers, re-tweeting, time of day, or the fact that the finale of "Lost" was on TV, if you have an eighth-grade education you would know this study is HOOOEY. Darren's "reporting" breaks every rule of statistical validity and journalistic responsibility. Only one of them took Barefoot to task for reporting shoddy statistics. Tags: ethics research measurement social media

A Heartwarming Story of Social Media, Family and QlikView

Customer Experience Matrix

My son works as a sports researcher at a cable television network. But I did introduce him to QlikView several years back, and he learned enough to analyze statistics for his college basketball team. Despite (or because of) his lack of technical background, and without any formal QlikView training, he created a very nice system to find prospects based on different characteristics and create ad hoc statistical summaries.

Did you see the unicycling clown?

Earnest about B2B

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. And then the second study, threw a clown into the mix.

Did you see the unicycling clown?

Earnest about B2B

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. And then the second study, threw a clown into the mix.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Research shows fastest-growing businesses pile on to the social web

grow - Practical Marketing Solutions

brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. In 2007, the Center’s first study of this group was released and revealed that the Inc.

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. More than 50 statistical measures displayed with graphics and maps. Not the easiest read; research and academic but well worth the time it takes. . Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And 52% of journalists say they use Twitter to research stories and discover what’s hot.

5 Amazing Infographics to Guide Your Online B2B Marketing

Modern B2B Marketing

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014.

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30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

Give credit where credit is due, and properly cite your sources for things like data and statistics, visual content, and others' original thoughts and ideas. Some research companies, for example, provide data and statistics for a fee. We've all had those moments.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more.