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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. • ” B2B Marketing Research and Statistics.

Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Noting some statistics on the explosive growth of online video, David L. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?" 6 Steps to Successful Case Studies.

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Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

T he recent Harvard study (6/09) is worth the read… Separately, I did find one reach/impression benchmark for Twitter. Some social network statistics as a bonus: reach, velocity and social capital. More than 50 statistical measures displayed with graphics and maps.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Social Media Facts, Stats and Research.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. 2009). of the 2009 ISCRAM Conference. 2009). 2009). Lenhart, A (2009).

Buyers Increase Use of New Info Sources

WriteSpark

Research and analysts. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs. For marketers, this study confirms the need to create extensive and regularly updated content.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Based on the other studies, this seems low – although a social media profile is a more restrictive requirement than the other definitions apply. The Media Audit gives yet another set of statistics on time by medium.

Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR.

A Heartwarming Story of Social Media, Family and QlikView

Customer Experience Matrix

My son works as a sports researcher at a cable television network. But I did introduce him to QlikView several years back, and he learned enough to analyze statistics for his college basketball team. Despite (or because of) his lack of technical background, and without any formal QlikView training, he created a very nice system to find prospects based on different characteristics and create ad hoc statistical summaries.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You are excited until you see two key site statistics that burst your bubble.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. More than 50 statistical measures displayed with graphics and maps. Not the easiest read; research and academic but well worth the time it takes. . Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation.

11 Habits of Highly Effective Marketing Technologists

chiefmartech

According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 According to a Watermark Consulting study, customer experience leaders outperform laggards by nearly 70% in cumulative shareholder return on investment.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17.

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87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

5 Amazing Infographics to Guide Your Online B2B Marketing

Modern B2B Marketing

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014.

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

Give credit where credit is due, and properly cite your sources for things like data and statistics, visual content, and others' original thoughts and ideas. Some research companies, for example, provide data and statistics for a fee. We've all had those moments.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And 52% of journalists say they use Twitter to research stories and discover what’s hot.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more.

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The sales statistics that I have seen show something that’s pretty similar to the B2B marketing space.”.

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Vital statistics for every B2B marketer , March 16, 2010.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

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Google Becomes First Company to Hit 1 Billion Views per Month

Hubspot

The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4% A study last year indicated that Google generates more than 10 billion searches per month, but that is probably much higher today. million in 2009, according to a Neilsen survey.

The Best FREE White Papers of 2010

delicious b2bmarketing

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketingWhite Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?

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