Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. data from the Silverpop report. Here is the U.S. What Does It All Mean?

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. According to the survey webcasts have a $22.60 senior management when your results are being questioned. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Marketing is Essential During a Recession.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Webbiquity

JANUARY 10, 2010

Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin’ Donuts and Six Flags. .&# In another iMedia Connection piece on Twitter, Twitter brand smackdown: The winners and losers , Rodney Rumford highlights lessons from the Twitter successes of Ford, Zappos and Dell.

Twitter 100

Twitter Tactics Tools Tips 100

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Netpop agreed with BlogHer’s general participation figures, reporting that 76% of American broadband users participate in social media (105 million of 133 million total). of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. 1 form of collateral influencing technology purchasers.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. ThinkInsights with Google.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. No need to reach out to multiple publishers and ask for reports, you can get them yourself on your DSP. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept.

Cost Per Thousand 81

Cost Per Thousand Ad Exchange Work Management Mobile Advertising 81

Exo B2B

SEPTEMBER 9, 2020

These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Savanta

NOVEMBER 29, 2010

That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends. Beyond this headline there’s a wealth of valuable information in the report.

B2B Marketing 120

B2B Marketing Brand Identity Branding B2B 120

Writing on the Web

JANUARY 26, 2011

Some American’s aren’t aware of Mexico’s strengths so I thought I’d report them here. Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Total crimes per capita average 12 per 1,000 people in Mexico, ranking 39 in a survey of 60 countries.

Digg 100

Digg Wikipedia Buzz Blogger 100

ClearVoice

MARCH 12, 2021

In October 2020, personal finance app Stash and Lending Tree released the results of a survey discussing the lasting financial impact the pandemic had on Americans. Of the 5,000 people surveyed, 3 out of 10 reported rethinking their retirement plans. But there was an interesting upside as well.

Work Management 105

Work Management Merchandising Consulting Creativity 105

The Point

JUNE 16, 2009

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.

Lead Management 100

Lead Management Leads Lead Marketing Qualified Leads 100

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. 79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Marketing Craftmanship

APRIL 8, 2016

Contrary to what’s reported in the Wall Street Journal , hedge funds are not helpless victims of volatile markets, poor performance or high fees. Nearly 80% of the investors they surveyed indicated that “risk management” played the most important role in manager selection. Tell them exactly what you’re thinking.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. 79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Vidyard

JULY 4, 2019

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Video for FinServ Sales 💰📈 Within wealth management, Qualtrics Financial Customer Experience Report found that 47% of clients chose their financial advisor because of trust, higher than any other reason.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Image via BigStockPhoto.com.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

B2B Marketing Directions

SEPTEMBER 24, 2017

was based on an in-depth survey of over 230 business professionals who evaluate the products and services their companies use. Survey respondents represented a wide range of industries and business functions. Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009).

Buy 53

Buy Research B2B Sales Vendors 53

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. One repondent reported deployment on 4/24/09 (i.e.,

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Vidyard

JULY 9, 2019

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Video for FinServ Sales Within wealth management, Qualtrics Financial Customer Experience Report found that 47% of clients chose their financial advisor because of trust, higher than any other reason.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

WebMarketCentral

DECEMBER 28, 2009

Pro Twitterers Share Their Secrets by MediaPost Online Media Daily Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin' Donuts and Six Flags. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

Hubspot

JULY 6, 2018

My fellow tech reporters were tweeting jokes about their popularity. It's worth mentioning that Lime's survey sample was 7,000 scooter riders in San Francisco -- for context, that's about.08% of the company's survey respondents said was too few ). Source: Lime. the company put 520,000 additional drivers on the streets" in 2017.

Validation 68

Validation Advertising Agencies Paid Search Agency Sample 68

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. the highest level reported on the question. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Buzz Marketing for Technology

JUNE 27, 2008

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. In the survey, high potentials and managers ranked what drives top performance. Current Issue. Industry News. Newsletters. Columnists. Departments. Back Issues.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Industrial Marketing Today

APRIL 26, 2010

Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60