Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Do you provide web based reporting? The topic of Quality vs. Quantity in demand gen has been a constant debate.

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Is social media effective for B2B lead generation?

Sales Lead Insights

Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. However, only a small number of them reported using any other social media, and only a small percentage of those users reported that those media helped them win sales.

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Trending Sources

Account-based Everything, Measuring ROI, and the Future of ABM

Listenloop

When you’re finding accounts, you have to get account insights as well, such as finding relevant trigger points, organizational charts , and reporting structure. Marketo was founded in 2006 and didn’t really hit traction until probably 2009.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI. Therefore, ensuring that it delivers the best possible ROI is a critical priority. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

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Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue. Create site and product tours that produce higher ROI. All attendees will also receive MarketingShepa’s  Special Report: “Create Content Your Prospects Adore.” This 45-page report provides dozens of the most useful content types for marketing purposes, along with practical tips for each.

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation Blog

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Brian Critchfield reports on the top social networks ranked by traffic.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

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Social media ROI and the mystery of brand equity

grow - Practical Marketing Solutions

Farquhar probably could not have foreseen the revolution just a few years ahead of him but his thought process and research are just as fresh and meaningful as we seek to fortify brands in 2009. Our theme this week is measuring the value of social media.

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Bill Slawski reports on a patent from Yahoo!

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Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

ROI reporting. It does this through its ResellerView portal, which attaches campaigns to leads it distributes to partners and reports back the revenues that partners associated with those leads. The system also captures campaign costs, so it can produce a proper ROI report. In particular, the system has a “Who’s Climbing Up” report that tracks scores based on recent email opens, link clicks, form submissions, purchase dollars and purchase events.

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Marketing Automation Catching On Fire

The Effective Marketer

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Another noteworthy post from SMT is Social Media ROI - a financially sound method. After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

4

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?

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Free Trials Aren’t What They Used to Be

LeadSloth

I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots. ROI Tools. ROI tools are probably more for decision makers than for product users. But if you don’t have an ROI tool yet, it may be a good idea to develop one.

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Metrics and ROI. Social Media Strategists Look Hard at ROI this Year by eMarketer.

115

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.

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Inbound Marketing Automation

LeadSloth

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. tracking the source of leads and providing ROI reports. Get better reports on the marketing ROI.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. B2B Lead Generation Benchmark Study 2009. ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? Think quickly.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. B2B Lead Generation Benchmark Study 2009.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them.

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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Another great take away from this case study is how businesses should approach the ROI of social media. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies.

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Social Media speeds Onboarding

Buzz Marketing for Technology

I am happy to report that within a matter of weeks that piece is well on its way. What's the ROI to Avaya on that? I am officially up and running now in my 6th week here at Avaya and loving my new role.

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Do you provide web based reporting? The topic of Quality vs. Quantity in demand gen has been a constant debate.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

This measure makes for a nice KPI to add to your reports. ROI studies, how many months does a program take to pay for itself, may show a slightly different outcome. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

This measure makes for a nice KPI to add to your reports. ROI studies, how many months does a program take to pay for itself, may show a slightly different outcome. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place.

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Four reasons to stop measuring marketing

Chris Koch

In this report (free with guest registration), Julie points out that marketing’s primary role is to make sales more efficient. Posted in ITSMA Research, Marketing Automation, Marketing Metrics and Analytics, Sales and Marketing Collaboration Tagged: B2B marketing, Epiphany Stage, Lead Generation, Marketing and Sales Collaboration, Marketing Automation, Marketing Processes, Marketing ROI, Marketing Strategy. It’s time to declare marketing metrics a failure once and for all.

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The Enemy of Productivity

The Effective Marketer

The BBC reported that one third of office workers suffer from email stress, which I find interesting because email doesn’t really cause stress. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

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Four reasons to stop measuring marketing

Chris Koch

In this report (free with guest registration), Julie points out that marketing’s primary role is to make sales more efficient. Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy It’s time to declare marketing metrics a failure once and for all.

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are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

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LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. For recent evidence along these lines, see the 2009 Marketing ROI and Measurements Study published by Lenskold Group and sponsored by MarketSphere , which found that “6 in 10 firms (59%) indicate having an increased demand for marketing measurements, analysis and reporting in 2009 without the budget necessary for those measurement efforts.”

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The Biggest Lie in Social Media Marketing

grow - Practical Marketing Solutions

This is what real ROI looks like. ROI (Return on Investment) seems to be THE social media marketing topic right now -- How do we make money on this darn stuff? There are hundreds of articles on SM and ROI. Forget ROI. I have report due on Friday!"

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