Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own? What is the future of the social media “conversation?”

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Trending Sources

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. research colleges and social media universities and social media

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. 1) See what your competitors do well on social.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite will also list your public event in its directory.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Brochureware Is Not a Dirty Word

Marketing Craftmanship

Uncategorized #brand damage #brand management #brand risk #brochureware #graphic design #marketing #PR #press releases #thought leadership #webinars #white papers marketing craftsmanship marketing ROI public relations social media website management

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. E-Media Summit -->. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media.

what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. What’s more, social media supports SEO and even branding activities.

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Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. E-Media Summit -->. 2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., Publication.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz?

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Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Am I practicing public relations principles or press agentry?

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B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Social Media. WriteSpark Tech Marcom Insights.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Social media: Old people rule!

grow - Practical Marketing Solutions

Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message!

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Is Content Marketing the New PR?

LeadSloth

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Social PR News and Commentary.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs.

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Social Media, Smocial Media

Wondering Out Loud

If you’ve ever stood in front of an executive and spent precious time explaining why they needed be involved in social media you have. . Let’s face it, there are still too many in the marketing field who belive social media will movable type as the most significant invention of all time and that we who use its power to benefit our businesses are turning digital water into digital wine. And social media is not, repeat not a strategy.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. How did YOU approach social media at your company?

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009.

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Drive by social media

Wondering Out Loud

The good news and the bad news of social media are one and the same: Anyone with a computer and Internet access can do it. Whether from home, office, library or another venue, engaging in social media is as easy as opening your favorite browser and getting to it. Social Media is of the people, for the people and, most importantly, by the people. As consumers of the same social media we have a responsiblilty to view everything through a skeptics lens.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?

Social media helps level the playing field for new college grads

grow - Practical Marketing Solutions

She's one of the brightest young social networkers I've met on Twitter. Social media has made a huge impact on her recent professional transition from college and, so to provide a non-old view of the world, I asked her to write about her experiences for {grow} readers.

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Social Media's Next Victim?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Brenda Young, from Marbay Group , shared her expertise on the solical media space by talking about what can be considered one of the top rules for any marketer around: Listen First!

The social media revolution is over

Wondering Out Loud

The social media revolution is over and it’s time for all of us to take a collective deep breath – in through the nose and out through the mouth. Now, before you accuse me of being a complete moron for proclaiming the end of social media, let me clarify what I mean. I believe social media – as a practice – is in its infancy.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. The more you're out there and making friends in the social realm, the more you're able to get the word out to a broad audience.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. The more you’re out there and making friends in the social realm, the more you’re able to get the word out to a broad audience.

Explaining Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

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Don’t fear social media technology, embrace it

Wondering Out Loud

Thanks to Adam Ostrow for exposing the folly of the SEC’s (Southeastern Conference) new media policy. But the SEC is just another in a long line of media that has feared new technology rather than embracing it for their benefit. To the SEC, CBS and anyone else who is considering banning social media out of fear of losing control of their product: take a deep breath, close your eyes and let it go.

Who should you target with B2B social media activities

Wondering Out Loud

In my last post I wrote about setting the proper expectations for your social media efforts. I’ve seen companies derail their social media strategies because they get hypnotized by the shiny new object that is the latest and greatest social media tool. I’ve written about it before and I will reiterate it here, the value of social media in the B2B space is primarily in the realm of public relations. Industry media.

Social media and revenue: fast friends or oil and water

Wondering Out Loud

Mark Schaefer, the proprietor, has been known to throw a bomb or two into the sanctified town of Social Media. That includes social media. I should add that I appreciate Mark’s instance on delivering to a hard ROI, but he might be asking for something that social media is not prepared to deliver at this stage. Or are we, social media’s practitioners, not ready to be held accountable for money made?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Social Networking: Like Falling In Love. What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Andres is a social media expert.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed.