NuSpark

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

That was no obstacle to Steinlager Pure beer which publicized an attempt the world free dive record through a unique mash-up. Spain’s Congress passed a law deeply restricting the right to assemble publicly and protest.

Media 111

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner.

Trending Sources

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories. Public: The more visible and easily accessible your product is, the more likely it is to be talked about.

Social media strategy leaders: Kerry Gallagher

Biznology

I graduated from college in 2009 and found myself in a tough economic environment. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers.

what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations.

PR 1

Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job.

PR 28

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message!

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs.

Is Content Marketing the New PR?

LeadSloth

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising.

Why Millennials Are Resistant to Advertising and Politics

Biznology

A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009). 63% feel that regulators favor special interests over the public.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. This is true with regular media relations, so why do it with bloggers?

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

PPC 1

Can Your Brand Survive a Soccer Mom’s Purse?

B2B Marketing Savvy

Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, branding, Facebook, iphone, Marketing Communications, PR, Public Relations, social media. Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop.

Tricking MS Outlook To Get Embedded Signature Links

B2B Marketing Savvy

World Tagged: B2B Marketing, Embedded Links, Outlook, Partner Marketing, PR, Public Relations, Signature Block, social media. World B2B Marketing Embedded Links Outlook Partner Marketing PR Public Relations Signature Block social media

Citizen Journalism: Apollo Moon Photo Trick.

B2B Marketing Savvy

World Tagged: Advertising, Agencies, apollo, B2B Marketing, Cronkite, earthrise, Marketing Communications, moon, PR, Public Relations, spoof. World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof

B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech.          February 18, 2009 in Social Media | Permalink.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. The short answer is – YES!

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Ambal's Amusings

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Related Articles. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Related Articles. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

WOM 2

Article: Producing High-Value Customer Success Stories

WriteSpark

But your marketing and publicity efforts will be better served if you qualify the candidate before committing to writing about them. Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story?

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.]

The Enemy of Productivity

The Effective Marketer

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Truth, Trust and Transparency … not Tiger.

grow - Practical Marketing Solutions

Here’s Jayme: Public relations crisis managers are having a field day as the Tiger Woods debacle goes uncontrollably viral. . Living life under the public eye has never been more scrutinous (I frequently coin words) or pressurized.

are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

Personal v. Professional with Albert Maruggi

Wondering Out Loud

Tags: Marketing Public Relations Social Media Albert Maruggi B2B Blogging Facebook LinkedIn Politics Professional Networking Provident Partners The Marketing Edge Podcast Twitter

Look who’s back

Wondering Out Loud

Tags: Communications Marketing Public Relations Social Media LinkedIn Professional Networking

Social Media, Smocial Media

Wondering Out Loud

Tags: Communications Marketing Public Relations Social Media Blogging Podcasting Strategy Tactics Twitter

A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe

B2B Marketing Savvy

Twitter recently provided an unexpected 140-character, Public Relations gem. For added color, a related story was circulating about the anticipated large impact on data storage requirements (we make/sell storage technology/storage systems so growth= goodness) due to the trend toward 3D movie production. . World Tagged: B2B, B2B Marketing, marketing, Marketing Communications, Message Platform, PR, Public Relations, Scoop's Social Networks, social media, Twitter.

Is Apple too good to join the party?

Wondering Out Loud

Tags: Communications Marketing Public Relations Social Media Apple Facebook LinkedIn Twitter

Who’s the dim wit? You be the judge

Wondering Out Loud

Tags: Public Relations Social Media Cardinals Larry Fitzgerald Marcus Fitzgerald NFL Redskins Robert Henson Twitter

Blogging in a regulated industry

Wondering Out Loud

of the industry publications you are courting and design yours to mirror theirs – minus a few months. It’s a great way to build media relations and, if your offer of supplying expert analysis is rejected, you still have your own content to point your audience to. Tags: Communications Public Relations Social Media Blogging LinkedIn Professional Networking Regulted Industries Social Networking Strategy

Hold that Tiger

Wondering Out Loud

When will they realize they are public figures and, no matter how hard they try, their dirty laundry will one day be aired for the entire world to see. Tiger has fallen into the same trap as other celebrities: Trying to keep private that which has become all too public. Speculation that, if not answered, will become fact in the public’s mind. Tags: Public Relations Tiger Woods When, I must ask, will the celebrity class ever learn?

Don’t fear social media technology, embrace it

Wondering Out Loud

Tags: Journalism Public Relations Social Media B2C CBS Content Distribution SEC Strategy

Nice bones, now here’s the meat

Wondering Out Loud

Tags: Journalism Marketing Public Relations Social Media Albert Maruggi B2B Blogging Lead Generation Marketing Edge Podcast Podcasting Provident Partners Setting Objectives Strategy Twitter

A great B2B marketing learning opportunity!

grow - Practical Marketing Solutions

Sculpture in Paris I wanted to let you know that next week {grow} will deliver the biggest dose of B2B marketing insight, wisdom, and just plain useful advice, ever. Starting Monday, July 13, I’m kicking off a five-day series of interviews with Internet marketing pioneer Dr. Ben Hanna.