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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

Having business colleagues who were well respected in the business community refer me to prospects was necessary. Choose Vendors and Sub-Contractors Carefully I scaled Marketri in the first few years through partnering with subcontractors, as I didn’t have much free cash flow and never got loans or received equity funding.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. "Don’t let prospect assumptions limit marketing effectiveness." Read on to get their insights. MarketingSherpa. Ardath Albee.

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You’re the culmination of what you’ve shared and kept online

Biznology

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

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Influencers: the key to content marketing

Biznology

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. Based on my research, what they wrote about was also highly relevant to clients and prospects. The answer: “150,000, total.”

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. Here are seven ways to add humor and get results.

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Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)!

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.