About
I serve companies that need engineers to understand the unique value of their services…
Articles by Rebekah
Contributions
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What are the best SEM practices for identifying and targeting high-value audiences?
Humility is the starting point. Known unknowns about the customer journey probably kicked off the persona research, but discovering unknown unknowns adds a lot of value. In terms of the mechanics of research, I talk with members of the target audience. "Talk" encompasses more than I have space to cover here -- for example there is prep to do *before* calls so the interviewee can relax; then a handful of prompts I'd consistently use in the calls. The prompt-and-follow-up approach yields more insight than going in questionnaire-style. Note about my data set: I've conducted several hundred convos with middle and upper management executives since the late 90s.
Activity
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We had a fantastic time at the SEMI Professional Development Seminar (PDS) at San Jose State University (SJSU)! It was a pleasure connecting with the…
We had a fantastic time at the SEMI Professional Development Seminar (PDS) at San Jose State University (SJSU)! It was a pleasure connecting with the…
Liked by Rebekah Donaldson
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Swagelok's 60 Series Ball Valve is a popular choice for a variety of applications, including steam, thermal, and low-temp (ahem #AlbertaWeather). But…
Swagelok's 60 Series Ball Valve is a popular choice for a variety of applications, including steam, thermal, and low-temp (ahem #AlbertaWeather). But…
Liked by Rebekah Donaldson
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Day 2 at the Nuclear Manufacturing Summit 2023 in Rotherham. Great discussions so far with leaders of the Nuclear industry and insights into the up…
Day 2 at the Nuclear Manufacturing Summit 2023 in Rotherham. Great discussions so far with leaders of the Nuclear industry and insights into the up…
Liked by Rebekah Donaldson
Experience
Education
Volunteer Experience
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Board of Directors
Board of Directors
Powerhouse Science Center
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Board of Directors
Board of Directors
NAWBO Sacramento Valley Chapter
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Board of Directors, California Capitol Chapter
Board of Directors, California Capitol Chapter
Public Relations Society of America (PRSA)
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Executive Committee, AeA Silicon Valley/ Northern California Chapter
Executive Committee, AeA Silicon Valley/ Northern California Chapter
TechAmerica, powered by CompTIA
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Marketing Committee
Marketing Committee
SARTA
Licenses & Certifications
Projects
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B2B website launch and comprehensive inbound marketing
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Retained to launch inbound marketing efforts. Built subdomain for Swagelok Northern California, and have provided comprehensive inbound marketing for B2B lead generation since early 2012.
Other creators -
B2B website launch and comprehensive inbound marketing
- Present
Wrote and built a lead generating website centered on offering valuable content to high net worth families.
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B2B website relaunch and comprehensive inbound marketing
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We provided "Do It For Me" inbound marketing services on retainer, including production and promotion of premium content, website redesign, lead generation campaigns, PR, social media, email marketing, service launch, search engine marketing, and more.
Other creatorsSee project -
B2B website relaunch and comprehensive inbound marketing
Our team provided comprehensive "Do It For Me" inbound marketing services on retainer. Included website redesign and reorganization, creating premium content for download, creating landing pages, search optimizing all online assets, public relations (eg contributing articles), blogging, and more.
Other creators
Honors & Awards
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Presenter, Which Test Won The Live Event
Which Test Won
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Co-Presenter, SARTA Leadership Series
Sacramento Area Regional Technology Alliance
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Presenter, Third Annual Ethics Symposium
California State University Sacramento Center for Practical and Professional Ethics
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Guest Speaker
Forrester Research
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Presenter, First Annual Ethics Symposium
California State University Sacramento Center for Practical and Professional Ethics
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