Smashmouth Marketing

JUNE 1, 2022

2009 Closed our first billion-dollar company (at higher than industry price). A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2011 Acquired Target 250 in London to enter the EMEA market.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events).

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing, Email, Events).

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100