• ONALYTICA B2B  |  WEDNESDAY, AUGUST 23, 2017
    [2009, Price] Influencer Marketing: What is it and Why Should You be Doing it?
    The demise of traditional advertising is down to a number of factors: Ad blocking is minimising the amount of content viewed; there is increased competition for Pay-per-click (PPC) meaning that businesses often out price themselves from the competition and increased media exposure has meant that consumers are more savvy about brands only pushing their agenda. Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.
  • BIZNOLOGY  |  MONDAY, JULY 24, 2017
    [2009, Price] 50 amazing facts about Amazon.com to inspire your company
    Instead, Amazon focuses on selection, price, and convenience to make customers’ lives easier and better. In 2009, Amazon acquired Zappos for $1.2 It focuses on selection, price, and convenience ( Forbes ). When a company is able to make its customers’ lives easier and better by focusing on selection, price and convenience, there is no end to what it can accomplish.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [2009, Price] The 6 Most Important Social Media Trends of 2017
    That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. While brands may have to pay more to promote as ARPU rises, social platforms will need to justify higher prices with better targeting, more ad slots, and improved features. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [2009, Price] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Pricing: five levels from $199 to $599 per month, plus one-time setup fee of $999 to $2,999. Pricing: $25 per user per month. Pricing: contact vendor for pricing. Pricing: free or four levels from $12 to $99 per user per month. Pricing: $10/$21/$63 per month per user.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [2009, Price] 75 Interactive Infographic Examples to Inspire 2017
    An awesome infographic that shows how video game consoles have evolved over time, including units sold, prices, and fun facts. In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? Did you know there is actually a price tag on each of your limbs when it comes to a worker's Compensation claim?
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [2009, Price] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    He is also a co-author of the 2009 book The Catalyst: How You Can Become an Extraordinary Growth Leader selected by Business Week as one of the best books on innovation and design in 2009. But there are costs associated with that innovation, and the price businesses will be able to charge consumers for the new conveniences and efficiencies. What is the price for safety?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009, Price] The 24 Best Visual Content Creation Tools
    Pricing: free, $12.95/month, or enterprise pricing by quote. Pricing: free to $75 per month. Pricing: free. Pricing: free, $20 per month, $125/month, and enterprise pricing by quote. Pricing: $460 to $2,100 per month. Pricing: free. Pricing: $10 per month. Pricing: free. Pricing: free or $5 per month. Pricing: free. Pricing: $29 per month. Pricing: free. Pricing: free.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [2009, Price] How 4 Brands Are Revolutionizing the Customer Experience
    Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009. Discover how to provide customer experiences that are managed as carefully as your product, price, and the promotion of the marketing mix in the Customer Experience Simplified guide.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [2009, Price] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    percent of marketing budgets in 2009 to 11.7 Couple all of this with Facebook’s ownership in Oculus, and the only thing preventing VR from being a commonplace part of social experience is the price point. In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [2009, Price] 3 Business tips to make the second half of your 2016 count
    The price? Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level. Call it the mid-year version of the New Year’s resolutions.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2016
    [2009, Price] Survival Skills for the Hedge Fund Apocalypse
    Instead, hedge funds are now paying the price for their own inability or unwillingness, over at least the past three decades, to explain themselves properly. There’s a reason why it’s been viewed more than 26 million times since 2009. There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009, Price] Understanding the Data: The Warriors and Basketball Analytics
    billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009, Price] Understanding the Data: The Warriors and Basketball Analytics
    billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009, Price] Understanding the Data: The Warriors and Basketball Analytics
    billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [2009, Price] The Resurgence of Email Marketing
    52% of the US population now check email on their mobile device – this number has more than doubled since 2009, and will likely continue to rise as companies raise expectations about their employees’ accessibility outside the office. Email, by comparison, provides you with a wealth of information about buyer engagement, for a fraction of the price – email has always been famous for high ROI, and it continues to deliver in the age of social media.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [2009, Price] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Back in 2009, CEB conducted a study to try to understand what sets apart the very best sales representatives from everyone else. But now, by the time we’re pulled in, our customers have figured mostly everything out already and there’s very little left to discuss other than price. “Our biggest competitors are our customers.”
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2009, Price] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We Paychex has also been able to develop a Paychex Attrition Model that proactively identifies clients that are most likely to leave, arming sales with targeted messages and carefully designed pricing. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.
  • MODERN MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, Price] According To CMOs This Is Priority One For Consumers
    Low Price. Low price? Look at the undeniable parallel between price and service from 2009 to 2015? As the attention to price has decreased as the economy has recovered, the focus on service as increased. Naturally price will always play some role - that's a given. But it appears, as least in the eyes of CMOs that price is not the driving force it once was and now CX is front and center.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2009, Price] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. Sure, other yoga pants might work just as well for half the price, but people aren’t buying Lululemon because it’s the cheapest.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [2009, Price] Thoughts on the Latest CMO Survey
    economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). Finally, factors like superior product quality, excellent service, and a trusting relationship with companies will trump price, they say (further evidence that people will pay a premium for premium service ). CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care?
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [2009, Price] 50 All-Time Great Retail Subject Lines
    Be sure to grab the best price! Coolest modern desk on the job…for $149 (retailer including price in the subject line). Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance. © Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?” ” or “What are the real email marketing secrets?”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [2009, Price] Ensighten Transforms Web Tags into Rich Customer Data
    If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Pricing is based on volume, which could be Web traffic or audience size depending on the situation. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009, Price] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Remember when the meta keyword tag was popular?
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [2009, Price] Mac or PC? A Brief History of Apple & Microsoft’s Ad War
    That particular campaign ended in 2009 after a total of 66 ads. But Microsoft didn''t stand idly by for long -- they also released several series of ads in response that targeted Apple''s prices and product design. March 2009: Microsoft, "Laptop Hunters". In their ad series "Laptop Hunters," Microsoft played the price card against Apple. May 2009: Apple, "Elimination".
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, Price] 87 New (Really) Marketing Automation Stats
    It’s from 2009. Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2009, Price] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season. There was so much demand, desperate parents were willing to pay well above market price for this plush little bugger. The Holiday Season.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [2009, Price] How To Build An Army Of Volunteer Contributors For Your Blog
    So how do you get the volume you need at a price you can afford? Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009, Price] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    The ad promoted the lower price of the drug Rufen, which was its brand of ibuprofen (ibuprofen would later become an over-the-counter drug). 2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [2009, Price] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. For many retailers, data analysis may present the ONLY competitive advantage in a world of instant price comparisons and buy now buttons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [2009, Price] Should you make the leap into sponsored content?
    They are being paid thousands of $$$ for each post and the price keeps going up because they all have massive audiences. I took my first sponsored post back in 2009 and was written up as the Devil. They are being paid thousands of $$$ for each post and the price keeps going up because they all have massive audiences. The sponsored content wasps are swarming!
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009, Price] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. In the end, we proved that people will overlook price and buy from you if you become a trusted source, provide them with useful information and great customer service, and make them feel part of your community. Not everyone who works in marketing imagined they''d end up here.
  • CHRIS KOCH  |  MONDAY, MAY 19, 2014
    [2009, Price] What Pisses off the Man Who is the Face of 3D Printing
    MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Price] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Price] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, Price] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile. in terms of share price performance. “We may have all come on different ships, but we’re in the same boat now.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [2009, Price] Content Shock: Why content marketing is not a sustainable strategy
    When supply exceeds demand, prices fall. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. Fast forward to 2009, the year I became a serious content creator. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. When supply exceeds demand, prices fall.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [2009, Price] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe. Pricing is usually based on the number of customers and begins around $2,500 per month. As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [2009, Price] Gainsight Gives Customer Success Managers a Database of Their Own
    Gainsight was founded in 2009 and started taking paying customers in 2012. Pricing is based on the number of modules used plus number of users, and averages around $50,000 to $60,000 per year for 20 to 50 users. I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [2009, Price] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ).
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, Price] B2B Marketers Should Take Another Look at E-Commerce
    A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009, Price] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009, Price] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    manufacturing isn’t known for offering the best prices for high volume, small plastic parts in comparison to competitors in other countries. that explained how The Rodon Group beat overseas pricing. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, Price] 7 Steps to Transforming Into an Inbound Agency
    Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. That enables them to their determine costs so can they properly price when the service is ready to be launched. If you''re looking to transform into an inbound agency, you''ll inevitably have some new service offerings that you''ll have to price and package.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [2009, Price] Data-Driven Marketing: 10 Trends for 2013
    A few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels. Ad tech shakeout coming as large stacks fill in missing pieces, causing to prices fall for attribution, optimization.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009, Price] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. re·mark·able.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [2009, Price] Marketing In Real-Time – The New Trading Room Floor
    Real-time marketing was just getting started in 2009. Algorithmic trading determines the specifics of the order – timing, price, and quantity of the trade. By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [2009, Price] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    In other words, SiteCore has been steadily executing on the strategy they described in 2009. Pricing starts around $125,000 for an enterprise deployment. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 10, 2012
    [2009, Price] The Ultimate List of The Best WordPress eCommerce Plugins
    ” The plugins below provide various levels of functionality, customizability, price, popularity and other features. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free (standard) or $39 (upgrade). Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [2009, Price] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. The resulting Twitterstorm sent the original post viral , leaving Ryanair to wipe the runniest of eggs from its cut-price face.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [2009, Price] Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” Visitors griped about everything from rude P&G customer service reps to price changes. This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [2009, Price] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Agile technologies that allow the buyer to consume a right-size solution with flexible pricing and low footprint TCO are dominating the marketplace. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [2009, Price] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
    For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. billion in sales during the 4th quarter as compared to $39 billion in 2009. Offering excellent pricing, superior fulfillment services and heightened security for sensitive consumer information, e-retailers, enjoying double-digit growth from year to year, are more than making their voices heard. Image by Getty Images via @daylife.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009, Price] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Olivier Blanchard serves up an entertaining and informative rant about the continued inability or refusal of many social media professionals to explain the ROI of social media, writing “As annoying and curious as it was, back in 2009, when so many so-called ‘experts’ and ‘gurus’ couldn’t figure out how to explain, much less determine the ROI of anything relating to social media, it is inexcusable today.”
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JANUARY 5, 2012
    [2009, Price] Glassdoor.com: Social Media Tool or PR Nightmare?
    The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Purchase a Profile – For a fairly reasonable price, Glassdoor.com will provide an “Enhanced Employer Profile,” featuring a comprehensive description of your company. Learning to Live With Employee Opinion.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [2009, Price] 26 Mind-Blowing Black Friday Statistics [Data]
    Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Men say they always use mobile devices to check prices while shopping in stores versus just five percent of women. One in four consumers frequently or always use a mobile device to compare prices while shopping in a store, and 64 percent do so at least occasionally. Black Friday.
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [2009, Price] SMB a New Year Bright Spot for IT Sales and Marketing?
    According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Tip #3: Elevate the Discussions beyond Initial Purchase Price : In a price-focused environment, discounts will gain attention and often can be enticing to frugal buyers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [2009, Price] 60 Inspirational Holiday Marketing Statistics
    of consumers have indicated that sales or price discounts are most important in their decision-making processes. 16) Consumers cite sale and price discounts (41.6%) and selection (18.0%) as the top two most important factors in convincing them to shop with a particular retailer during the holidays. 28) Online shoppers will do slightly more than half (50.5%) of their holiday shopping--including checking prices, researching products and making purchases--online this year.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [2009, Price] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Pricing is starts at $1,500 per month for a complete marketing automation system, although clients who want just email and lead scoring can start for as little as $600 per month. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [2009, Price] Why Zagat might be a smarter purchase for Google than Yelp
    Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Then, there is the question of the price. That same TechCrunch article linked above pegs the price at somewhere below $66 million, because there is no government review needed for acquisitions under that price. Image via CrunchBase. By now you’ve heard the news that Google has purchased Zagat Reviews.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [2009, Price] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Erik Bratt expounds on the popularity of video marketing (“video capability was the fastest-growing website feature for small-business advertisers in 2009, with one in five hosting website video by the end of the year&# ) and the different types of videos businesses can consider using, including screencasts, customer testimonials and video email. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 29, 2011
    [2009, Price] Insights from Eloqua's IPO Registration Statement
    Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [2009, Price] Review: Six Small Business CMS and Web Marketing Systems
    “Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Pricing: $150-$600 per year ($12-$50 per month). Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. What’s the best web content management system (CMS) for your small business?
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [2009, Price] Reinventing Marketing at GE
    Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more. Immelt, Vijay Govindarajan, and Chris Trimble, Harvard Business Review, October 2009.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2011
    [2009, Price] A quick look at MS365, Kyoo and Triberr
    The price is really sweet. It’s worth the price of admission just for that. And for that price, I am thinking of bringing all my freelance partners together under the same Sharepoint umbrella offered in this suite. For example, there was one blog in the Ad Age Top 50 that had not been updated since 2009. I rarely do tech reviews but I wanted to provide my experiences with three recent test drives, Microsoft 365, Kyoo and the controversial new Triberr application.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2011
    [2009, Price] 10 Fast Facts About Groupon
    The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Between June 30, 2009 and March 31, 2011, subscribers grew from 152,203 to 83.1 Groupon’s revenue in the second quarter of 2009 was $3.3 The company saw more than 2,000% increase in revenue between fiscal 2009 and 2010. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [2009, Price] Marketing Charts and Trends « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2009, Price] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [2009, Price] The Challenges in Adoption of Marketing Technology « The Effective.
    Those solutions that praise themselves for being the all encompassing [fill in the blank] for marketing may be surprised to find out that they are losing deals to lesser competitors simply because of pricing, but that’s not all they should focus on.
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [2009, Price] Getting the most out of conferences and events « The Effective.
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [2009, Price] Selling your Lead Generation Content
    The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Then stop creating registration pages as if your content is free and start making certain your registration pages justify the price you are charging. You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub.
  • MODERN MARKETING  |  TUESDAY, APRIL 19, 2011
    [2009, Price] 10 Fast Facts About Zillow
    Zillow’s main offering are its up-to-date estimates of home values and rental prices, which it calls “Zestimates.” million in 2009, a 38% increase. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. Zillow hopes to raise around $50 million.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, APRIL 6, 2011
    [2009, Price] Selecting the Right Email Marketing Provider « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [2009, Price] Content Curation Grows Up, Original Content Still Key
    Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Junta42 Find us © 2009 - 2011 Z Squared Media, LLC | All Rights Reserved Admin Blog WebMastered by All in One Webmaster.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [2009, Price] Tax Time for the Marketing and Sales Professional
    You may have heard about this one back in 2009 or 2010 when you noticed your paycheck getting a little larger because your employer had adjusted your withholding. And make sure that you don’t forget any state taxes that you paid in 2010 when you filed your 2009 return(s). For the new items you can use your purchase price, and for the other three the charity will help you determine the value.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [2009, Price] Why Sales and Marketing Don't Get Along « The Effective Marketer
    It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [2009, Price] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [2009, Price] WordPress Plugins for Marketers
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [2009, Price] Marketing Automation Catching On Fire
    A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 10, 2011
    [2009, Price] The Science of Email Marketing « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [2009, Price] Making the Most of Your Webinars
    On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2009, Price] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. In this post, Peter VanRysdam helpfully outlines four free-to-reasonably-priced sources for legal music soundtracks.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [2009, Price] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.
  • BIZNOLOGY  |  MONDAY, JANUARY 17, 2011
    [2009, Price] Can social media be the new white hat SEO technique?
    Soon I realized that there were quite a lot of people who were consulting with organizations large and small about how to optimize their own sites and properties, there were black, gray, and white hat strategies who were offering e-books and conferences, training, and services to the point that the market was getting crowded, I was outclassed, and SEO and SEM were threatening to become a commodity, resulting in lower prices and a competition to the bottom. Image via CrunchBase.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2009, Price] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    But up-front purchase price isn’t everything. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [2009, Price] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [2009, Price] What Makes a Great Creative Brief? « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [2009, Price] Sales Enablement and The Economic-Buyer
    to buy only what they need at the lowest possible price.” Tools that prove lower cost of ownership and superior value vs. price can help reduce discounting, counter low-price providers, and drive competitive wins. April 2009. With two recessions over the past 10 years, buyers have become more focused on quantifiable bottom-line proof points for most large investments.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 8, 2010
    [2009, Price] Marketing Automation Monday is Here!
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2009, Price] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [2009, Price] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. HubSpot offers three pricing tiers that add service as well as features at the levels increase. A couple hundred of these are at the highest pricing tier, with the others split about evenly between the $3,000 and $9,000 levels.
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Are B2B marketers neglecting their brands?
    That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . It justifies a price premium. Every so often it’s healthy to reflect. To identify learnings in success and take a pat on the back; to re-classify disappointments as valuable experience; then to focus on future ambitions with renewed energy. In doing so it’s sometimes useful to have a catalyst which supports the thought process.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Five Reasons You May Not Be Spending Enough on Content Marketing
    The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. Treehouse pricing has changed a bit since my original post, now starting at $749 per month for up to 7,500 contacts in the database. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Marketing By Objectives « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [2009, Price] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Doing a bit of math, this yields average counts of 222 for 2009 and 562 for 2010, which in turn shows average revenue per client of $20,000 per year or $1,700 per month in 2009 and $24,000 or $2,000 per month in 2010. million in 2009 and $21 million in 2010.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [2009, Price] Right On Interactive Offers Lifecycle Reporting
    When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Pricing is relatively modest – starting at just under $1,700 per month for up to 50,000 contacts – so larger firms may be able to use both Right On and a conventional marketing automation product.
  • HUBSPOT  |  MONDAY, NOVEMBER 1, 2010
    [2009, Price] Data: Real-Time Companies Are More Successful
    For his book and ebook, Scott conducted research that examined the communications infrastructure and stock price of the top 100 companies on the Fortune 500 list. In recognition of these growing trends and their impact on our company’s reputation, in March 2009 we formed an office of digital communications and social media. David Meerman Scott is a successful marketing author and speaker who just launched his latest book, Real-Time Marketing and PR.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [2009, Price] The 39 Social Media Tools I’ll Use Today
    Pricing is very reasonable, as you can download and use 60 images a year for just $229.
  • THE EFFECTIVE MARKETER  |  FRIDAY, OCTOBER 22, 2010
    [2009, Price] B2B Marketers Hold Off on Killing Traditional Media
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2009, Price] B2B Marketing Summit Shows Old Problems Persist
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today. First of all, what is this summit?
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