Trending Sources

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. Needless to say, Marketing Automation software is very popular today.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. When I was recently at the Sales 2.0

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Infusionsoft pricing starts at $199 per month for a system limited to 10,000 leads and 25,000 emails per month. Note: in July 2009, Infusionsoft dropped its implementation fees. Other prices were unchanged.] Two economists are walking on the street.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Paper 12

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars.

RSS 11

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month. Genius.com's Genius Pro, a somewhat similar tool that helps sales people track prospect activities, is also priced at $49 per seat.)Compare They also explain why some vendors have been willing to sell to new clients at very low prices. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Pricing starts at $160 per month for small companies and goes up from there depending on your company size, website usage, etc. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post).

The 24 Best Visual Content Creation Tools

Webbiquity

Pricing: free, $12.95/month, or enterprise pricing by quote. Pricing: free to $75 per month. Pricing: free. Pricing: free, $20 per month, $125/month, and enterprise pricing by quote. Pricing: $460 to $2,100 per month. Pricing: free.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Striking a balance between adequate information and seductive omission of detail (usually price) is key. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

P2P 7

The Eight Best Social CRM Tools

Webbiquity

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Pricing: five levels from $199 to $599 per month, plus one-time setup fee of $999 to $2,999. Pricing: $25 per user per month.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase. Note: this post was originally published on the WebMarketCentral blog in September 2009.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out.

CRM 1

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

When supply exceeds demand, prices fall. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. Fast forward to 2009, the year I became a serious content creator.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.

Citrix Email Campaign Crashes on Takeoff

The Point

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Scratch that: it’s actually a price quote.

You can’t Restructure your Way to Transformation

Buzz Marketing for Technology

Right now strategy is about projects going on in 2009 to stay relevant! But in 2009, 100% of your projects can’t simply be incremental Box 1’s, because the world is changing. Did the price come down - yes but what they learned was a US Box 1 business model adapted for India won’t work!

A List of B2B Lead Qualification Criteria by Category

Sales Lead Insights

Action taken (Attended webinar, downloaded whitepaper, requested pricing, spent time on certain Web pages). I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category.

According To CMOs This Is Priority One For Consumers

Modern Marketing

Low Price. Low price? Look at the undeniable parallel between price and service from 2009 to 2015? As the attention to price has decreased as the economy has recovered, the focus on service as increased. Naturally price will always play some role - that's a given. But it appears, as least in the eyes of CMOs that price is not the driving force it once was and now CX is front and center.

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ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

Is the contract price based on cost per lead, or fixed price per month/quarter? If I renew my contract, how will the pricing be different from this initial term? ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

FAQ 2

Google, branding, and the beauty of zero

grow - Practical Marketing Solutions

Nike has spent millions to groom and nurture their brand and cutting the price only diminishes their premium image. So what would you think of the brand image of a product that has a price of ZERO?

Social Media makes for Better Interviews

Buzz Marketing for Technology

Moreover he expects online vetting of dates, baby sitters etc will only increase and “having an online social presence will be the required price to play.” After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”.

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post.

RSS 2

Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

Everything about Lyza, from its cartoonish logo to its desktop-only deployment to the online store selling at a sub-$1,000 price point, led me to expect the same. This brings us back to pricing.

Twitter is Worth What!?! – Marketing WTF?

Reachforce

According to PEDC’s numbers, the price of If you haven't noticed by now, we think of Mashable as THE source for all things social media (and generally cool tech stuff). I came across an interesting article on Mashable by Ben Parr yesterday, Twitter's Value: 5 Eye-Popping Stats. Check these out: 1.

How the Buying Process Has Changed, and How It Hasn't: Notes from the Field

Customer Experience Matrix

Everyone knows this, but, for the record, I was able to do nearly all my research online and even get price quotes without setting foot in a dealer. The Honda has better reviews and a lower price, so I was all set to purchase it. I put out online requests for price quotes to three Honda dealers and four Subaru dealers. I had responses with pricing from two Honda dealers in just over one hour, and from the third within three hours. price – Sleepy Honda 12:00 p.m. (?)

What to do when customers are pounding you

grow - Practical Marketing Solutions

It's a buyer's market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! It made it so easy to do business with my company that even if the other guy came in with a lower price, it was going to be difficult for the customer to rip out that software.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Business Lessons From Mars

Smashmouth Marketing

I was reminded of this this past week when a young gun manager of demand generation turned on me with a rude "I just got a quote from your competitor that was 30% lower than your price. Many of you have seen my tagline "Market with Courage!"

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. When I was recently at the Sales 2.0

Business Lessons From Mars

Smashmouth Marketing

I was reminded of this last week when a young gun manager of demand generation turned on me with a rude, "I just got a quote from your competitor that was 30% lower than your price. Many of you have seen my tagline "Market with Courage!"

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%. to give your customer a huge price increase, you will not only risk losing him but will also get a very bad reputation, which could bankrupt you.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.